Persuasion and Propaganda (03:13)
People are exposed to thousands of promotional images daily. Photos can be presented in truthful ways for constructive purposes, but they also can be used to persuade and manipulate.
Advertisers spend large amounts of time, money, and other resources to produce images that command attention and persuade viewers to accept the ad as reality and desirable.
Pop Culture (04:16)
Advertisers help create our society's obsession with youth, beauty, and celebrities. They then use this obsession to sell magazines, clothing, and every product imaginable.
Mass Media and Politics (03:41)
Mass media has revolutionized politics. The most effective way of furthering a political career is through a well designed media campaign. The characteristics that make good entertainers now also make successful politicians.
Information Overload (02:09)
Overwhelmed by excess information, people have developed mental strategies, like selective perception, to filter it. Advertisers, journalists, and politicians design ads to capture the short and selective attention spans of the public.
Media, Presidents, and Public Opinion (05:05)
Appearances created by visual images significantly influence how we judge the competency of our leaders, especially at the highest levels. Photos will always be used by some as tools of persuasion.
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