Advertisement Exposure (00:52)
Exposure to advertisements seems inescapable. Over 3000 paid messages, which both entertain and inform, bombard per day. With advertising revenues, mass communication would not exist.
Early American Ads (03:14)
The invention of the printing press boosts early American advertising, which showed the American dream. Railroads and national magazines allow merchants, such as Lydia Pinkham, to expand.
Reaching New Mass Audiences (03:59)
Advertising becomes interwoven with the economic, social, and technological development of America. Sponsors financially back programs to advertise their own products.
Dividing Sponsorship in Programming (03:09)
The economics in the program sponsorship system unravel as audiences and programming broadens. Sharing sponsorship attracts more money, but advertisers lose identification.
Shaping the Ad (05:07)
Demographic targeting by advertising agencies allows advertisers to reach certain audiences. Advertisers play a critical role in crafting and delivering the advertiser’s message.
Psyches and the Persuasion of Media (02:42)
Politicians find ways to use mass media to not only inform and persuade, but to penetrate psyches. Advertising plays a role in financing mass media and influencing society.
New Media Ads (01:40)
Early users of the Internet debate the use of advertising on the Internet. Advertising, and the revenues it brings, continues to be a factor in the growth of the World Wide Web.
Cultural Impact (04:59)
Advertising mirrors the culture, but unintended consequences may occur. Advertising provides economic support of the media system. It is impossible to measure its impact on the culture.
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