Segments in this Video

Television Networks (05:59)


CBS and NBC radio see a future in television and compete for programming and audiences. Advertisers share program financing. Networks turn to Hollywood and form studio relationships.

Television Program Ownership (02:55)

FINSIN, a government rule, states networks cannot have financial interest in programming. A shrinking market allows for corporate takeovers. Mega deals and changing economics alter television industry.

Television Affiliates (04:18)

Local stations make money from network and local advertising. Satellite gives local stations a lucrative source of alternative programming in syndication. Networks compete and offer better programming.

Public Television (06:21)

In the 1960’s, public-financed television emerges on the market. Funding comes from the Corporation for Public Broadcasting, private foundations or corporations, and public donations.

Television Competition (06:04)

VCRs take viewing away from networks, while cable and satellite expand viewer choice. Cable breaks the monopoly of CBS, NBC, and ABC by providing multiple channels.

For additional digital leasing and purchase options contact a media consultant at 800-257-5126
(press option 3) or

Broadcast Television

Part of the Series : The Film, TV, and Media Industries
DVD Price: $99.95
DVD + 3-Year Streaming Price: $149.93
3-Year Streaming Price: $99.95



In 1927, Herbert Hoover made TV history by appearing in one of America’s first experimental broadcasts; 33 years later, the televising of the Kennedy-Nixon debates changed the face of political history forever. This program covers the progress of broadcast TV, from experimental novelty, to its emergence as a mass media powerhouse, and on to its current state as an industry with declining audience-share. In addition, the growth of public television and the symbiotic nature of the network-affiliate relationship are discussed. Can this once-dominant medium, now eroded by cable TV, VCRs, the Internet, and Nintendo, regain its past glory? This program is a necessary resource for any study of the history of broadcast television and its role in American culture. (28 minutes)

Length: 29 minutes

Item#: BVL8514

ISBN: 978-0-7365-6052-8

Copyright date: ©1997

Closed Captioned

Performance Rights

Prices include public performance rights.

Only available in USA and Canada.