Nike scores a playful ad with the following city-wide game of tag.
The following commercial with Scott van Pelt and soccer player Andriy Shevchenko is an example from the ad campaign ESPN produced featuring a series of simple humorous conversations between ESPN staff members and sports celebrities in the company cafeteria.
Nutripiel wants the audience to know that their lotion will give their clients "baby soft" skin, and that could turn out to be distracting for others near you.
Ameriquest wanted their customers to know they wouldn't make hasty judgements about prospective clients and demonstrated it with the following humorous scenario used originally as a Superbowl ad.
Commercials often use wordplay to get a message across to the audience, but Gilbey's Gin tried using word butchery in this ad.
Belgian magazine Humo opted for the old standards of sex and shock value to promote their flavored condom giveway, and a milkman who must be a very dedicated reader.
Credits - Ad Persuasion - Nike
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Word travels fast, and word of mouth is the kind of buzz that all commercials strive to create. This collection of ads uses word-of-mouth literally and figuratively in many ways and it starts with a commercial from Nike where everyone must have got word ahead of time.
Length: 22 minutes
Copyright date: ©2007
Prices include public performance rights.
Not available to Home Video and Publisher customers.
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