Segments in this Video

Bill Moyers' Introduction (00:26)


Moyers introduces guests Abraham Zaleznik and Steve Pieczenik, experts in personality and leadership.

Evaluating Candidates' Charisma (02:28)

Bush lacks public charisma due to WASP background, but is good one-on-one with foreign leaders. Clinton has southern charm and can articulate popular feelings. Perot's wealth and straight talk give him perceived charisma.

Evaluating Bush's Character (03:15)

George H.W. Bush is a centrist but is captive of the right-wing; lack of core philosophy leaves him adrift. He rose within the system, but has no goals of his own except in foreign policy. Ceding responsibility to James Baker was a mistake.

Evaluating Perot's Character (01:19)

Perot mirrors the idealized, independent and entrepreneurial American character, but his grandiose sense of himself is his downfall. Leaders surround themselves with independent people to overcome their narcissism.

Ambition and the Presidency (03:15)

Experts talk about the role and dangers of ambition in a Presidential candidacy and a President's growing into office, and evaluate Clinton in light of these ideas. He says what is necessary but lacks a core.

Starting War to Win Reelection (01:21)

A guest accuses George H.W. Bush of causing the crisis that led to the Persian Gulf War in order to get re-elected. Another agrees that he blundered in the run-up to the war, but not deliberately.

Quayle and the Philippines (01:55)

In the VP debate, candidates showed childishness. Quayle's crucial role during the Philippine coup attempt showed good crisis management, but he lacks ability in non-crisis situations.

Comparing Candidates' Character (01:58)

Gore has the same psychological dynamics as George HW Bush, with WASP background and desire to please his father. Clinton and Quayle make mistakes but can come back; Gore and Bush, in contrast, are fragile and vindictive.

Voting on Character as Reasonable (01:26)

The press demands discussion of issues, but people care about charisma and character. Politics is the forum in which we define ourselves. The question is whether we will be comfortable with uncertainty and pick Clinton.

Importance of Management (02:03)

Presidential campaigns focus on the single individual rather than the government he will create. Management skills, how a person puts together an administration, should be the focus; VP choices are revealing.

Negative Advertisements (03:04)

A Bush ad says we don't know who Clinton really is; he makes promises but cannot pay for them without a tax hike. A Clinton ad hits Bush on failures to live up to the definition he presented of himself in 1988.

Reframing Trust Issue (01:03)

Clinton turns the trust issue against Bush by saying, "don't read our lips," read our plans and look at our records. He portrays his record as showing him delivering on promises, unlike Bush.

Negative Radio Ads (01:36)

Radio ads are dirtier than TV ads, because we don't associate the source of a radio message with the message itself. Campaigns run negative radio ads, and force opponents to respond on TV.

Fact-Checking Ads (01:56)

A CBS reporter evaluates the claims on Clinton's negative radio ads, arguing that many are false. Meanwhile, Bush radio ads falsely claim Clinton favors an environmental tax, Moyers says.

Ignoring Minorities (01:48)

Fernando Moreno says the three Presidential candidates have ignored Latinos and other minorities.

Latinos Marginalized (02:09)

Latinos' low participation rate is part of the reason campaigns ignore them. Messages targeted at Latinos actually marginalize them, by excluding their concerns from the national dialogue.

Latino Unity and Divisions (01:11)

Moyers asks if Latinos have a united set of concerns, given the many different Latino communities. Moreno says such differences are created to divide and marginalize Latinos.

Out of Touch Candidates (03:48)

Moreno argues that the three Presidential candidates' language is out of touch with ordinary Americans' suffering, poverty, and experience of crime. Our political system is centered on elite white concerns, he says.

Multiculturalism (01:05)

America is diverse, but races are isolated from each other. We have to recognize diversity as strength and reject melting pot attitudes, Moreno says.

Ignoring Urban Problems (00:35)

Candidates are afraid to be seen in cities with problems that appear expensive and unsolvable, and so do not address poverty. Only a mobilized constituency will force discussion of the issues.

Oliphant's Cartoons (01:23)

Pat Oliphant's cartoons portray Bush dependent on James Baker and others and show Perot as false messiah. He targets Clinton less because he wants to defeat Bush.

Cartoonists and Cynicism (01:21)

Oliphant says changes of administration are challenging for a cartoonist, because audiences take time to get to know new figures. He is not altogether cynical, holding out hope that government can work.

Oliphant's View of Candidates (02:57)

Oliphant portrays Perot as egotistical, Bush as captive of the right wing, and Clinton as wanting to be liked. The candidates offer the same product in new packaging.

Sponsors & Credits: Charisma, Personality, and Power (01:18)

Sponsors & Credits: Charisma, Personality, and Power

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Charisma, Personality, and Power

Part of the Series : Listening to America with Bill Moyers
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This program with Bill Moyers examines leadership, the presidency, and the presidential election of 1992. Featured in the program are Abraham Zaleznik, author of Learning Leadership; Steve Pieczenik, former U.S. Deputy Assistant Secretary of State; Fernando Moreno, editor of El Diario, who talks about the Latino voice in the elections; and Kathleen Hall Jamieson, Dean of the Annenberg School for Communications, who analyzes the campaign itself and how it was reported by the media. (47 minutes)

Length: 46 minutes

Item#: BVL5052

ISBN: 978-1-4213-9292-9

Copyright date: ©1992

Closed Captioned

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