Young, who later developed focus group research, describes her early years in the Philippines and her journey to America. Her experiences instill in her the adaptability and ingenuity she will need for her career as a marketing expert.
Young's career begins in marketing research, a concept new to her. This research leads to attitudinal studies and focus group research that clarifies what buyers want and will buy. Young re-frames Ford's marketing of the Ford Focus car.
Young's long-held desire to do something positive for the world bears fruit. She understands that vehicle production and environmental factors are intertwined. GM introduces environmentally friendly concepts to Chinese auto producers.
For additional digital leasing and purchase options contact a media consultant at 800-257-5126 (press option 3) or firstname.lastname@example.org.
In this program, Bill Moyers talks with Shirley Young, an inspiring woman who survived the Japanese occupation of the Philippines to become a pioneer of market research with Grey Advertising. Later, as a vice president of General Motors, she helped launch GM’s operation in China, the country of her birth. (15 minutes)
Length: 16 minutes
Copyright date: ©2003
Look up educational standards to which this title has been correlated ↗
Prices include public performance rights.
Not available to Home Video customers.
Only available in USA and Canada.
Gold Mountain Dreams
Between Two Worlds
No Turning Back
A Personal Journey with Dr. David H...
A Personal Journey with Gish Jen, A...
A Personal Journey with Samuel Ting...
A Personal Journey with Maya Lin, A...
132 West 31st Street, 16th Floor
New York, NY 10001
P: 800.322.8755 F: 800.678.3633
Sign Up for Special Offers!
© Films Media Group. All rights reserved.