Postmodernism Introduction (01:57)
Victoria and Albert Museum curator Glenn Adamson discusses the design movement's attack on functionality. Characteristics include style diversity, theatricality, and image.
MTV Postmodernism (02:04)
Learn how early music videos exposed the public to the design movement. Adamson describes its cultural pervasiveness.
Alessi Corporation (02:15)
Learn how the Italian product manufacturer began working with outside designers and adopting postmodern ideas in the 1970s.
Tea and Coffee Piazza Project (03:20)
Alessi invited architects to design products in the late 1970s. Although unfit for industrial production, limited luxury editions were used to market postmodern ideas.
Postmodern Product Design (03:33)
Creative freedom resulted in design variety. Alessi describes Aldo Rossi's process; learn how Philippe Starck's iconic lemon juicer evolved into a conversation piece.
Corporate Postmodernism (01:13)
Learn how designers left the movement after it was adopted by companies like Disney and IBM.
Memphis Design Collective (01:13)
Learn how Ettore Sottsass' Milan group revolutionized contemporary design.
Memphis Design History (03:00)
Learn how the modernist movement developed from 19th century ideas. George Sowden explains how its restrictiveness resulted in postmodern ideas.
Memphis Design Influence (01:19)
Learn how postmodern images spread throughout popular culture during the 1980s.
Olivetti Computer Designs (01:49)
Learn how Sottsass and Sowden worked with Alessi to create postmodern Italian consumer electronics.
Alessandro Mendini (02:22)
The postmodernist designer explains the concept behind creating and destroying his Lassu chair—symbolizing the destruction of modernism.
Postmodern Redesign Projects (02:42)
Mendini discusses his humorous and ironic approach to design. He transformed modernist objects in the 1970s that became popular collector's pieces.
Commercializing Postmodern Design (02:03)
Mendini collaborated with Alessi to produce consumer products. His suit featuring logos of companies he's worked for symbolizes the movement's self-reflection.
Credits: How Alessi, Postmodernism and Memphis changed the world (00:44)
Credits: How Alessi, Postmodernism and Memphis changed the world
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