Segments in this Video

Persuasion and Propaganda (03:13)


People are exposed to thousands of promotional images daily. Photos can be presented in truthful ways for constructive purposes, but they also can be used to persuade and manipulate.

Advertising (04:20)

Advertisers spend large amounts of time, money, and other resources to produce images that command attention and persuade viewers to accept the ad as reality and desirable.

Pop Culture (04:16)

Advertisers help create our society's obsession with youth, beauty, and celebrities. They then use this obsession to sell magazines, clothing, and every product imaginable.

Mass Media and Politics (03:41)

Mass media has revolutionized politics. The most effective way of furthering a political career is through a well designed media campaign. The characteristics that make good entertainers now also make successful politicians.

Information Overload (02:09)

Overwhelmed by excess information, people have developed mental strategies, like selective perception, to filter it. Advertisers, journalists, and politicians design ads to capture the short and selective attention spans of the public.

Media, Presidents, and Public Opinion (05:05)

Appearances created by visual images significantly influence how we judge the competency of our leaders, especially at the highest levels. Photos will always be used by some as tools of persuasion.

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Persuasion, Propaganda, and Photography

Part of the Series : The Language of Photography
DVD (Chaptered) Price: $149.95
DVD + 3-Year Streaming Price: $224.93
3-Year Streaming Price: $149.95



This program addresses the emotionally manipulative power of photography by illustrating how commercial advertising has created an obsession with youth and physical perfection and can exploit viewers’ fascinations with celebrity, sexuality, and violence. The video also demonstrates how photogenic people who adroitly use the visual media have come to dominate the political scene. Commentary is provided by Steve Luker, formerly a creative director with Publicis & Hal Riney; Shanto Iyengar, director of the Political Communication Lab at Stanford University; museum educator Julia Brashares; and others. (27 minutes)

Length: 28 minutes

Item#: BVL30811

ISBN: 978-1-60825-795-9

Copyright date: ©2001

Closed Captioned

Performance Rights

Prices include public performance rights.

Only available in USA and Canada.