Segments in this Video

Case Study: Johnson Family (01:17)

FREE PREVIEW

The Johnsons have decided to get refractive eye surgery after reading an advertisement.

Medical Advertising (02:23)

Panelists debate the ethics of marketing in healthcare and its effects on information and doctor-patient trust.

Refractive Eye Surgery Industry (02:06)

Two billion dollars are spent annually on advertising the elective procedure; panelists agree the practice is unethical.

Smart Healthcare Consumption (04:20)

Panelists discuss what constitutes misleading refractive eye surgery advertisements and how patients can make informed decisions about treatment options.

Determining Eye Surgery Necessity (02:27)

Glasses are still the best option in many cases. Panelists discuss what to expect during an intake interview, and red flags that a vision clinic is trying to oversell patients.

Correcting Near Sightedness (03:29)

An expert uses a model eyeball to demonstrate near sightedness; learn how the laser surgery works.

Vision Correction Criteria (02:11)

Panelists explain how patient needs factor into the decision for laser eye surgery. Mild glaucoma cases can benefit from the procedure, but it reduces accuracy in diagnosing the condition later on.

Correcting Far Sightedness (01:30)

An expert uses a model eyeball to demonstrate far sightedness; learn when laser surgery is inappropriate for night vision.

Cataracts and Vision Correction (01:01)

Learn why laser eye surgery shouldn't be done on children or cataract patients.

Refractive Eye Surgery Outcomes (02:40)

Panelists explain what patients can expect from the procedure, and recommend consulting PCPs as well as optometrists.

Refractive Eye Surgery Summary (00:52)

Dr. Salgo reviews key points about making informed decisions about vision correction.

Credits: Vision Correction: Second Opinion—Taking Charge of Your Health Care (00:42)

Credits: Vision Correction: Second Opinion—Taking Charge of Your Health Care

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Vision Correction: Second Opinion—Taking Charge of Your Health Care

Part of the Series : Second Opinion: Taking Charge of Your Health Care
DVD (Chaptered) Price: $99.95
DVD + 3-Year Streaming Price: $149.92
3-Year Streaming Price: $99.95

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Description

Americans spend nearly $2 billion on vision correction and providers spend nearly $200 million in advertising. This episode of Second Opinion looks into the ethics of advertising in health care, the rise in corrective vision surgeries, and provides information for the informed medical consumer. (26 minutes)

Length: 27 minutes

Item#: BVL55291

ISBN: 978-0-81609-065-5

Copyright date: ©2005

Closed Captioned

Performance Rights

Prices include public performance rights.


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