Segments in this Video

Mohamed Hage (01:08)

FREE PREVIEW

Silver David Cameron introduces the Montreal urban farmer and technology expert.

Integrated Pest Management (03:14)

LUFA farms controls insects, rather than using pesticides. Hage explains how they maintain species equilibrium in the Montreal rooftop space.

LUFA Production Model (03:01)

Hage outlines how his sustainable urban farm uses technology and innovation to imitate natural systems and maintain efficiency and competitive prices.

LUFA Business Model (02:51)

Hage's urban farm operates a weekly box program incorporating products from other local farms. The project feeds 5,000 Montreal residents and he hopes to expand to entire cities.

Cultivar Diversity (04:13)

Marketing directly to consumers allows LUFA farms to focus on vegetable taste and heirloom varieties. Hage explains the relationship between cultivation practices, nutrients and flavor.

Engineering LUFA Farm (02:54)

Hage describes the challenges of designing an urban rooftop greenhouse and the learning process of developing sustainable cultivation systems.

LUFA Farm Harvest (03:15)

Hage explains how customers customize their vegetable orders online for next day delivery—revolutionizing the concept of fresh and local eating.

Developing LUFA Farm (04:29)

Hage drew on his rural Lebanese background and researched successful cultivation technologies to design a sustainable food production and business model.

Sharing an Urban Farm Model (01:17)

Hage hopes to export successful cultivation practices to farmers in developing countries when technology costs are low enough.

Developing an Urban Farm Industry (03:33)

Hage hopes cultivation technology costs will decrease over the years. Learn how rooftop greenhouses increase building energy efficiency.

Urban Farm Technology Innovation (03:59)

Hage is setting up a centralized software system to control multiple Montreal locations to maximize labor efficiency. He hopes to scale and export the network model to other cities.

LUFA Farm Team (03:34)

Hage’s colleagues have experience in software engineering, construction, communications, biochemistry, plant science, and finance. Learn how these skills have developed a sustainable urban food production model.

Financing LUFA (06:09)

Hage's sustainable urban farm gained funding credibility as it proved commercially successful and energy efficient. The company is named after a Lebanese vine thriving on rooftops and providing food.

Urban Food Production Vision (01:19)

Based on Hage's calculations, Montreal's fresh vegetable demand could be met with just 19 rooftop farms—once technology costs decrease.

Incorporating Rooftop Farms (01:21)

Few existing industrial structures are capable of supporting food production without retrofitting. Hage hopes to implement farms on new buildings.

Greenhouses on Grocery Stores (02:30)

Montreal supermarkets have shown interest in implementing rooftop farms, but LUFA supplies more than retail demand and Hage relies on direct marketing to eliminate waste and build community.

Quebec Local Food Movement (02:31)

Hage discusses how LUFA's partnership with regional growers and artisans connects them to Montreal consumers and helps expand their businesses.

Technological Farming Company (03:16)

Hage explains how software systems allow for remote vegetable operation at LUFA. Half the team is devoted to research and development—including improving the business model.

Expanding LUFA Concept (04:38)

Hage compares his urban farm to the electric car in terms of innovation process. The team is launching a second project in Boston and hopes to replicate the model in cities—tailored to local demands.

LUFA Tax Challenges (03:18)

Montreal is currently taxing the rooftop farm as an office. However, remaining financially independent has forced the company to maximize efficiency.

Credits: The World's First Rooftop Farm: Mohamed Hage (00:14)

Credits: The World's First Rooftop Farm: Mohamed Hage

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The World's First Rooftop Farm: Mohamed Hage


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3-Year Streaming Price: $169.95

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Description

This episode of The Green Interview features Mohamed Hage, who is turning the flat rooftops of Montreal's industrial buildings into fertile farms that feed thousands—and he’s making a profit in the process. Hage, a self-described “technology geek” turned urban farmer, explains the genesis and genius of Lufa Farms in this Green Interview. After seven years, Hage and a small group of colleagues have created two rooftop greenhouse farms in Montreal and plan a third for Boston. The farms grow over 100 varieties of vegetables and herbs, and they feed about 5,000 people. Perhaps most remarkably, Lufa Farms is pesticide-free and uses about half the energy of conventional greenhouses. The farms rely on an army of carefully chosen insects to perform their pest management, and they conserve water and preserve precious nutrients by recycling rainwater. It’s an urban success story that could provide a template for revolutionizing food production, blending old-style farming techniques with sophisticated software to create local, sustainable agriculture right in the middle of the city. (63 minutes)

Length: 64 minutes

Item#: BVL56744

ISBN: 978-0-81609-155-3

Copyright date: ©2014

Closed Captioned

Performance Rights

Prices include public performance rights.

Not available to Home Video customers.


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