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Introduction: Give Us the Money: How Do You Change the World? (02:39)

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As celebrities like Bono and Bob Geldof lobby international politicians to relieve poverty in Africa, some question the efficacy of their efforts.

Give Us the Money (02:48)

Bono and Bob Geldof have been nominated for the Nobel Peace Prize for their activism against poverty in Africa. We see the devastation of the 1984 famine that motivated Geldof and Bono.

"Do They Know It's Christmas? (Feed the World)" (02:08)

Bono talks about his skepticism when Geldof first proposed a multiple rock star single to generate aid for Ethiopia. The funds raised by "Do They KnowIt's Christmas?" were insufficient.

Live Aid Concert (01:52)

Geldof organized a concert, televised world-wide, that generated millions for African aid. Dambisa Moyo, author of "Dead Aid," regrets the image projected of all Africa. Ann Pettifor concurs.

Public Pressure for African Aid (01:41)

Professor Paul Collier says the Live Aid concert awoke public awareness of hunger in Africa. Bill Gates notes this pressured governments to act. Gebru Asrat cites the lives saved.

Cold War Implications (01:43)

Debts incurred by African dictators came due at the end of the Cold War impoverishing the Africans. The debt repayment to rich countries was more than the aid money raised.

Awareness for African Debt Relief (02:36)

Development worker, Jamie Drummond, convinced Bono and Geldof to address debt relief for Africa. Mohammad Ali's appearance at the Brit Awards energized public awareness

Publicity at the G8 Cologne Summit (02:17)

Bono and Bob Geldof meet the Pope. During the Cologne meeting of the Group of Eight, public protests for Drop the Debt filled the streets. The politicians wanted publicity photos with the stars.

President Clinton Proposes African Debt Cancellation (02:36)

President Clinton and Bono had worked together on peace for Northern Ireland. Bono pitched debt cancellation as a Millennium Goal which Clinton announced at the IMF meeting in November 1999.

Convincing Congress (04:28)

Bobby Shriver and Bono gathered economic data to convince Congress to cancel African debt. Congressman John Kasich helped, and Congress compromised, cancelling half the debt.

An Unresolved Problem (01:48)

While the rich world congratulated themselves for halving the debt, Africans still struggled to repay the rest. Advisor Shriti Vadera says debt relief was only the first step for African aid.

Becoming Washington Lobbyists (01:01)

Bono and Geldof continued their activism. They devised a master plan to fight against disease, increase aid and achieve fair trade agreements, as well as debt cancellation.

Millionaires Contribute Lobbying Funds for DATA (01:18)

Shriver enlists Trevor Neilson of the Bill and Melinda Gates Foundation. Bill Gates was surprised by Bono's expertise, as were George Soros, Ed Scott and others who contributed.

The DATA Lobby (02:36)

The Washington lobby, DATA, for debt, AIDs and trade relief for Africa was founded. Some Africans resent rich, white celebrities representing them, undermining African leadership.

The AIDS Epidemic in Africa (02:08)

President George W. Bush confronted the condom strategy for AIDS prevention in Africa as antiretroviral drugs were just becoming available. Jesse Helms represented the religious right.

Enlisting Leaders of the Religious Right (02:07)

Bono invited Senator Jesse Helms and other opposing politicians to a concert for AIDS relief in Africa. Ed Scott was surprised by the effect on the senators.

Reframing the AIDS Debate (05:04)

The religious right could support antiretroviral drugs to suppress mother to child transmission of AIDS. Jesse Helms brought Bono to President Bush who gave priority to AIDs relief in Africa.

The Iraq War (01:20)

In President Bush's State of the Union speech, his compassionate agenda for Africa intended to balance the militarism of the Iraq War.

Make Poverty History Campaign (02:18)

Another Ethiopian famine energized Geldof who planned with NGOs an attack on poverty with Chancellor Gordon Brown's support at the G8 meeting in Britain.

Ethical Issues and an Emotional Appeal (03:19)

Geldof and Tony Blair share the stage with Ethiopian dictator, Meles Zenawi. Geldof enlists Richard Curtis to energize the Make Poverty History campaign with a promotional film.

Live 8, 2005 (03:33)

Geldof plans Live 8, eight concerts around the world to coincide with the G8 Gleneagles Summit in 2005. Geldof presents the grown woman who was saved from starvation twenty years before.

Unfulfilled Aspirations (01:59)

The G8 politicians promised to cancel the remaining debt and double aid to Africa, but only partially complied. We hear rebuttals that the Make Poverty History campaign was simplistic.

African Progress (01:25)

NGO directors claim that Make Poverty History has helped immensely, though problems remain unresolved. The Live Aid poster girl, Birhan Woldu, builds schools in Ethiopia.

Rapport DATA, 2008 (01:17)

Paul Collier notes the impact of aid is difficult to ascertain. Shriti Vadera points out that Africans must resolve their problems. Fairer trade deals and agriculture are now the focus of DATA.

A Change of Hands (01:36)

DATA was renamed One. Its director, Jamie Drummond, notes the unfortunate need to resort to celebrity to promote an idea. African activists advance the positive changes occurring in Africa.

Credits: Give Us the Money: How Do You Change the World?—Why Poverty? (00:49)

See the statistical impact of Geldof's and Bono's campaign in HIV treatment and malaria suppression in Africa as credits roll.

"Finding Josephine" (09:37)

While a little Scottish girl delights in the letters from the Ugandan child her family sponsors, her father questions the legitimacy and efficacy of the aid agency. Travel with the family to Katikamu, Uganda and learn the challenges faced by this community and how the money was used.

Credits: "Finding Josephine" (00:24)

Credits: "Finding Josephine"

"Birhan's Story" (04:37)

In 1984 drought and civil war devastated the Ethiopian population. We see the film that inspired Geldof's Live Aid campaign and saved Birhan Woldu's life.

Credits: "Birhan's Story" (00:17)

Credits: "Birhan's Story"

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Give Us the Money: How Do You Change the World?—Why Poverty?

Part of the Series : Why Poverty?
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Description

From Live Aid to Drop the Debt, celebrities have become warriors in the fight against poverty. But have their efforts really made a difference? In this program, Bob Geldof, Bono, and Bill Gates speak candidly about the lobbying, strategizing, and backroom deals involved in their decades of activism, and about the valuable political currency of being a star. The video goes behind the scenes of some humanitarian crusades associated with rock musicians, including Bono’s advocacy for debt relief and Geldof’s Make Poverty History coalition, and investigates the successes, challenges, and legacies of these campaigns. A viewable/printable instructor’s guide is available online. A part of the series Why Poverty? (Portions with English subtitles, 65 minutes + 15 minutes of bonus material)

Length: 74 minutes

Item#: BVL55237

ISBN: 978-0-81608-757-0

Copyright date: ©2012

Closed Captioned

Reviews & Awards

72nd Annual Peabody Award winner

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