Pierce Firetrucks (05:05)

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Every year, manufacturers produce 21,000 firetrucks; Pierce leads the American market. Stage one is chassis construction; firetruck design varies based on area of deployment. Stage two involves work on the firetruck's body. Steel is the second most mass-produced commodity worldwide.

Steel Machining (04:59)

At Pierce, 150 workers use specialist tools to fabricate firetruck body parts. Workers assemble 25 cabs per week. The global market for firetrucks will increase. Experts discuss water pump high-rise application.

Paint and Build (05:04)

Workers prime and paint firetruck components; Pierce offers over 200 shades of red and customized colors. In the build area, workers mount the cab and water pump to the chassis; Kewaunee Fabrications produces ladders for Pierce.

Aerial Truck Final Assembly (00:0-969)

At Kewaunee, workers use a unique welding technique when creating ladders for Pierce firetrucks. At Pierce, workers mount and test the ladder; others create and add the fire department badges to th truck. (Credits)