Segments in this Video

Sugar: Consumer Consumption (04:28)


Sugar advertisers greatly influence consumer demand for sweets. Sugar is an addictive drug. Experiments with rats show that sugar is as addictive as cocaine.

Sugar as an Addictive Drug (02:58)

Sugar releases dopamine in the pleasure center of the brain, just as other addictive drugs do. Over-consumption of sugar has led to an obesity epidemic. At a clinic for obese teens in France, teens learn to eat healthy foods.

Post-WWII Sugar Explosion (02:41)

After WWII, products made with sugar, fats, and a little salt became available as everyday confections. Sugar found its way into many different food products.

Sugar Industry Attacks Report (02:45)

Manufacturers of sugared products attacked Professor Phillip James based on his published reports on sugar. The brain fails to say "stop" when the body has enough calories. Prof. James elaborates.

Politics of Food (02:37)

Food and sugar industry lobbyists influence government bodies. A conference on diabetes, sponsored by Kraft, promotes sugar intake and denies that obese people consume more sugar than non-obese people.

Coca-Color and Its Medical Nutritionist (04:45)

Attending the diabetes conference sponsored by Kraft Foods is a medical nutritionist often seen on French television. He is paid by Coca Cola to attend. Kraft's director of nutrition claims the journalist is demonizing Kraft products.

Sugar Industry in the Classroom (03:40)

Under the guise of learning about cooking, the sugar lobby invaded French classrooms. A study published by EFSA (European Food Safety Authority) in 2010 asserts that there is no link between sugar intake and obesity.

Food Safety and Sugar Industry (02:33)

The mission of the EFSA (European Food Safety Authority), headquartered in Italy, is to provide independent scientific advice. But does it? Some of the EFSA board members have ties to the sugar industry and receive money from it.

Can Scientists Be Bought? (05:22)

Some EFSA board members have strong ties to the sugar industry. One member who received 5,000 Euros from the industry claims it did not influence him to deny a link between obesity and sugar. One EFSA scientist serves on the board of Kraft Foods.

Sugar Influences Research (02:41)

CREDOC is a research and survey organization that claims impartiality. It has links, however, with the sugar industry.

Sugar and Obesity: No Link? (06:36)

A journalist interviews a senior statistician at CREDOC about the study sponsored by the sugar industry that shows no link between sweet soft drinks and obesity.

Labeling and Consumer Confusion (02:35)

Industrialists blame consumers for obesity, arguing that they do not control what consumers eat. Labeling in France is confusing to most consumers. A simpler British system uses color coding.

Labeling Policy Thwarted (03:16)

When British officials proposed that its own food labeling policy should be used throughout the EU, the food lobbies fought against it. The policy would put highly-sugared products in a bad light, they argued.

Nestle and Consumer Deception (05:43)

Nestlé, the largest food company in the world measured by revenue, rejects the British tricolor coding. Nestlé’s labeling is unclear about what percent of a food product, for example, is actually sugar.

Sugar Lobby and a Billion Euros (02:13)

The British hold out for the tricolor labeling system on food products. They are defeated after 18 months of lobbying and 1 billion Euros expended by the food industry.

Credits: Sugar Overload: Corporate Profits vs. Public Health (00:24)

Credits: Sugar Overload: Corporate Profits vs. Public Health

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Sugar Overload: Corporate Profits vs. Public Health

Part of the Series : Underhand Tactics: Investigating Corporate Culture
DVD (Chaptered) Price: $169.95
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With the average American consuming about 22 teaspoons of sugar every day, it’s no wonder obesity and other health problems are on the rise. But here’s what’s really frightening: eighty percent of the sugar we consume isn’t in candy or desserts—it’s hidden in foods like “healthy” breakfast cereals, yogurts, and microwave meals. This film shows how consumers are being misled about the quantity and form of sugar in their diets, and how the health effects of sugar are being downplayed as the sugar lobby continues to go on the offensive. According to some doctors, sugar is not just an empty calorie, it’s a poison as dangerous as nicotine and a leading cause of a number of serious illnesses. As well as the epidemic in child obesity, sugar has been linked to diabetes, heart disease, hypertension, and many common cancers. Once again, the truth is a bitter pill. A part of the series Underhand Tactics: Investigating Corporate Culture. (55 minutes)

Length: 56 minutes

Item#: BVL52424

ISBN: 978-1-61753-962-6

Copyright date: ©2012

Closed Captioned

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Only available in USA and Canada.