Management Roles: Overview (03:17)
We learn about five key functional areas where managers apply P.O.L.C. or planning, organizing, leading, and controlling. These areas are marketing, finance, human resources, research & development, and operations.
Management Roles: Planning (05:11)
Short-, medium-, and long-term planning require different kinds of strategies. We learn about the five key stages of the planning process as well as SWOT analysis.
Management Roles: Organizing (03:20)
Organizing as part of a management role includes resource allocation and task allocation.
Management Roles: Leading (03:18)
Leading is motivating or influencing staff to achieve the organization's objectives. Leadership is dependent upon the needs of the organization, individuals being led, and the goals of the organization. We learn about transactional and transformational leading, and about the interpersonal qualities of a leader.
Management Roles: Controlling (04:10)
Management control processes include 1) establishing performance standards, 2) measuring performance, 3) identifying and investigating deviations in performance, and 4) making changes to meet objectives.
Credits: Management Roles: Planning, Organizing, Leading, Controlling (00:51)
Credits: Management Roles: Planning, Organizing, Leading, Controlling
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