App Market (01:10)

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Apple opened its App store in 2008. The mobile revolution attracted creative people to technology, making it cool. The app market created opportunities for entrepreneurs.

Getting Ideas for Apps (02:20)

App creators talk about where they get their ideas. Research existing apps and app review websites to learn what succeeds and what the market needs. Conduct user surveys of existing apps.

Uses for Apps (01:28)

Uses of apps include personal assistance, entertainment, status checking, activity recordings and virtual instruments. Some apps answer questions, help users organize, or authenticate ID.

Market Research (02:13)

Use market research to understand your target audience and what apps are already available. Design apps so that users can test them before purchase and share easily. Branding is discussed.

Digital Distribution Platforms (01:49)

Determine the most suitable digital distribution platform for your app. App creators explain the benefits of different platforms.

Monetization (01:28)

Choosing your monetization system is crucial. Traditional retail models may not work; free trials are a good idea. Ways to encourage impulse buying are discussed.

Content Research (03:10)

Some apps have no content; others are loaded with content, requiring extensive research and, sometimes, frequent updating. Excessive file size can be a problem.

Content Management Systems (02:18)

Content management systems can be an economical way to keep the app updated. Check ownership of others' content to avoid copyright infringement.

Project Plan and Cost Estimates (01:53)

Once research is complete, establish a project plan. Project management tools help. When seeking funding and loans, consider detail in projections.

Software Development and Quality Assurance (02:20)

Determine which software development model suits your project. Testing and quality assurance measures are discussed.

Credits: Mobile App Research and Planning (00:48)

Credits: Mobile App Research and Planning