Segments in this Video

Entrepreneur's Journey: Getting Started (02:44)

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Mike MacGuire is the founder of The Platinum Group, Realtors, the largest independent real estate firm in Colorado Springs. He explains how he got into the real estate business.

Entrepreneur's Journey: Motivation (02:43)

Mike MacGuire, founder of The Platinum Group, Realtors, describes making the leap from stock broker to real estate agent. He describes it as a consulting industry rather than a sales industry.

Entrepreneur's Journey: How You Work (01:57)

Mike MacGuire, founder of The Platinum Group, advises on the differences between consulting and selling. He also speaks of difficulties as a newer person in the business and how to get in front of people.

Entrepreneur's Journey: Any Time (02:21)

Mike MacGuire, founder of The Platinum Group, discusses setting up open houses on weekends and the importance of willing to do anything to get in front of people.

Entrepreneur's Journey: Ups and Downs (02:06)

Mike MacGuire, founder of The Platinum Group, advises on the amount of time it usually takes before receiving livable income. He emphasizes on treating this industry as a consultant business and the importance of pass client referrals.

Entrepreneur's Journey: Not Detail Oriented (03:43)

Mike MacGuire, founder of The Platinum Group, speaks about creating long lasting relationships with clients, types of personality traits needed for this business, and the reasons he decided to open his own company.

Entrepreneur's Journey: Be Realistic (02:14)

Mike MacGuire, founder of The Platinum Group, advises on the areas his company focuses on and explains how researching the business and questioning Realtors helps. He also speaks about apprenticeships with established agents.

Entrepreneur's Journey: Summary (03:08)

This segment summarizes the conversation with Real Estate entrepreneur Mike MacGuire about how he started his business.

Entrepreneur's Advice: Failure and Success (02:33)

Mike MacGuire, founder of The Platinum Group, speaks about reasons someone would struggle in the real estate business.

Entrepreneur's Advice: Tough Business (02:07)

Mike MacGuire, founder of The Platinum Group, advises on real estate training courses that only help agents pass the licensing test and reiterates the importance of taking a realistic approach to starting a real estate business.

Entrepreneur's Advice: Guidance in Business (04:58)

Mike MacGuire, founder of The Platinum Group, recommends starting with a bigger company for training purposes and speaks about costs of exam courses. He also talks about what an agent can expect when joining a real estate business.

Entrepreneur's Advice: Making Good Decisions (03:17)

Mike MacGuire, founder of The Platinum Group, advises agents to look for certain things when choosing to work for an established real estate firm and when considering terms of employment contracts.

Entrepreneur's Advice: Understanding the Client (03:31)

Mike MacGuire, founder of The Platinum Group, details the transaction of a closed buy and the best ways to gauge a client's desire to buy a house.

Entrepreneur's Advice: Consulting Not Selling (02:25)

Mike MacGuire, founder of The Platinum Group, advises on his decision to take a consultant approach instead of the selling approach.

Entrepreneur's Advice: Trustworthy (02:50)

Mike MacGuire, founder of The Platinum Group, speaks about the importance of showing factual data to avoid unrealistic expectations from the buyer. He advises viewers to build trust and relationships.

Entrepreneur's Advice: Key to Success (01:57)

Mike MacGuire, founder of The Platinum Group, explains the importance of matching your knowledge of the product with the needs of the client.

Entrepreneur's Advice: Manage the Situation (03:13)

Mike MacGuire, founder of The Platinum Group, recommends gathering information and the importance of correct interpretation. He also advises viewers take a realistic approach and recognize this business is hard work.

Entrepreneur's Advice: Likely Encounters (03:03)

Mike MacGuire, founder of The Platinum Group, advises viewers to be careful when approached to do business with companies who promise to bring in buyers and to ask an experienced agent before making a decision.

Entrepreneur's Advice: Stay Focused (01:39)

Mike MacGuire, founder of The Platinum Group, recommends networking and advises to keep updated on data in case any questions are asked when at social events.

Entrepreneur's Advice: Developing Your Character (04:08)

Mike MacGuire, founder of The Platinum Group, gives two examples of sales that unraveled after investing a lot of time in them and explains these things are part of the business. He also advises on managing emotions and good communication.

Entrepreneur's Advice: Good Business Mindset (03:59)

Mike MacGuire, founder of The Platinum Group, speaks on the amount of income that should be set aside for personal use and the amount of money needed to invest in starting a real estate business.

Entrepreneur's Advice: Competitive Business (01:47)

Mike MacGuire, founder of The Platinum Group, speaks on common misconceptions and the main reason agents work for a big company. He discusses the importance of investing in business development.

Entrepreneur's Advice: Summary of Starting a Residential Real Estate Business (05:08)

This segment reviews and summarizes key points of Tom Dueining's conversation tiwh Mike MacGuire on starting up a real estate business.

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Starting a Residential Real Estate Business: The StartUp Experience

Part of the Series : The StartUp Experience
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Description

Mike MacGuire is the founder of The Platinum Group, Realtors, the largest independent real estate firm in Colorado Springs. Mike went from a career as a stock broker to the top one percent of real estate producers in the nation. How did he do it? In this program, Mike discusses how to be one of the nine percent of Realtors who actually succeed; the difference between selling and consulting; how to avoid time-wasters and casual browsers; how effective communication can close your deal; how to specialize to create your own niche; networking and building a list of qualified clients; how to get the necessary experience and credentials; and more. (67 minutes)

Length: 68 minutes

Item#: BVL47859

ISBN: 978-1-62102-474-3

Copyright date: ©2011

Closed Captioned

Performance Rights

Prices include public performance rights.

Not available to Home Video customers.

Only available in USA and Canada.


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