Segments in this Video

The Beginning (02:36)

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Debbie Ropes, owner of Lucky Dog Resorts, explains the importance of loving animals and having experience with them. She talks about her military nursing background, working for a veterinarian, and starting a dog sitting company.

Experience with Animals (01:39)

Debbie Ropes, owner of Lucky Dog Resorts, talks about her early interest in animals and why she chose to leave nursing. She also discusses how being a veterinary assistant helped her gain knowledge in animal behavior.

Ways to Build the Business (01:40)

Debbie Ropes, owner of Lucky Dog Resorts, explains when she started thinking of owning her own business, the importance of being reliable and open to caring for any type of animal, and how word of mouth was the main marketing tool.

Animal Sitter to Dog Guard (02:18)

Debbie Ropes, owner of Lucky Dog Resorts, talks about how she charged her clients, the long hours involved. Pet sitting is a profitable business but difficult. Debbie quit the business and started working for a doggy daycare.

A New Start (02:22)

Debbie Ropes, owner of Lucky Dog Resorts, discusses how she met her business partner, her extensive animal experience, and the costs of starting her first kennel.

Obstacles (02:14)

Debbie Ropes, owner of Lucky Dog Resorts, discusses additional costs of starting the business, bank loans, and how she came up with the name. She decided to meet all needs of the pets from grooming to training.

High Demand Service (02:13)

Debbie Ropes, owner of Lucky Dog Resorts, discusses how the daycare benefits pet owners and explains more about the unique program. She explains the standards of the business and random inspections.

Hard Worker (02:17)

Debbie Ropes, owner of Lucky Dog Resorts, explains the personality traits necessary for the pet daycare business. She tells a story of a customer bringing his sofa in for his dog's comfort.

A Big Responsibility (02:08)

Debbie Ropes, owner of Lucky Dog Resorts, talks about gaining business experience. She requires her staff to follow specific policies. Pet daycare is physically demanding and very hands-on.

A Growing Industry (03:08)

Debbie Ropes, owner of Lucky Dog Resorts, emphasizes on the importance of listening to customers. She explains that the atmosphere is noisy and chaotic.

Lessons Learned from the Journey (04:17)

This segment summarizes Tom Duening's conversation with Debbie Ropes, owner of Lucky Dog Resorts.

Entrepreneur's Advice (03:20)

Debbie Ropes, owner of Lucky Dog Resorts explains that zoning laws drive where pet daycare can operate. Signs and location are important.

Clarifying the Vision (02:05)

Debbie Ropes, owner of Lucky Dog Resorts, discusses the business plan, choosing a location and the costs associated with remodeling the building to meet certification requirements.

Lessons Learned (02:21)

Debbie Ropes, owner of Lucky Dog Resorts, shares the costs of opening a second facility designed to meet the pets' needs. She gathered information by visiting other dog care centers.

Highly Competitive (02:17)

Debbie Ropes, owner of Lucky Dog Resorts offers some resources to consider when starting an animal care business. Debbie is currently writing a book. She encourages local and national networking.

Taking a Leadership Role (02:38)

Debbie Ropes, owner of Lucky Dog Resorts says pet daycare facilities are ever-evolving. Franchise regulations are strict; she decided not to franchise her company.

Insurance and Inspections (02:28)

Debbie Ropes, owner of Lucky Dog Resorts, discusses waivers and special insurance needed. She goes over the regulations, unannounced inspections, and the importance of employees being trained correctly to avoid penalties.

Getting Approval to Open (01:41)

Debbie Ropes, owner of Lucky Dog Resorts explains regulations and inspections required prior to opening. Her pet daycare is licensed by the Department of Agriculture.

Exploring the Operations (02:00)

Debbie Ropes, owner of Lucky Dog Resorts, gives an example of a effective animal daycare and boarding layout and explains the specialized disinfectants used in the industry.

Marketing Experience (02:41)

Debbie Ropes, owner of Lucky Dog Resorts, discusses marketing methods the company used prior to creating its website. Word of mouth and online marketing have proven to be the best.

Taking Care of Customers (02:03)

Debbie Ropes, owner of Lucky Dog Resorts, explains discounts and specials offered to clients, and the importance of communicating with them. She offers retail products in her pet daycare.

Range of Services Offered (02:54)

Debbie Ropes, owner of Lucky Dog Resorts, holds a variety of classes in her training facility. She explains how to determine the price for daycare and overnight stays.

Staying Connected with the Customer (02:17)

Debbie Ropes, owner of Lucky Dog Resorts, discusses package deals, the importance of staying customer and pet centered, and explains "dock diving."

Customer Flow (01:45)

Debbie Ropes, owner of Lucky Dog Resorts brings customers in with different services. She explains reasons they return. Certifications make clients feel more confident with her staff.

An Intense Working Environment (01:59)

Debbie Ropes, owner of Lucky Dog Resorts, hires quality employees. She tells what she looks for when interviewing. Hard work and fairly low pay result in a high turnover rate.

Working Interviews (03:42)

Debbie Ropes, owner of Lucky Dog Resorts, uses a staffing agency; she explains the hiring process. Debbie details the many different titles in the industry and the job requirements.

Researching Information (01:44)

Debbie Ropes, owner of Lucky Dog Resorts, discusses getting the company trademarked and advises potential pet care business owners to read about kennel setups, learn about veterinary issues, and visit local dog kennels.

Entrepreneur's Advice: Summary (08:18)

In this segment, Tom Duening offers a summary of his conversation with Debbie Ropes, owner of Lucky Dog Resorts.

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Starting a Pet Day Care and Training Facility: The StartUp Experience

Part of the Series : The StartUp Experience
DVD (Chaptered) Price: $129.95
DVD + 3-Year Streaming Price: $194.93
3-Year Streaming Price: $129.95

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Description

Debi Ropes-Stevenson, owner and general manager of Lucky Dog Resort & Training School, is a model of perseverance and determination. In this program, Debi discusses the most efficient way to lay out your facility; how to acquire and retain customers; where the best locations are for pet day care centers; how to advertise effectively; different ways you can expand and offer a variety of services; how to add creative elements to gain clientele; the secret to profits in the pet care industry; and more. (73 minutes)

Length: 74 minutes

Item#: BVL47857

ISBN: 978-1-62102-472-9

Copyright date: ©2011

Closed Captioned

Performance Rights

Prices include public performance rights.

Not available to Home Video customers.

Only available in USA and Canada.


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