The Entrepreneur's Journey (04:27)
Jesse Schwarz was once a student of Dr. Tom Duening. Schwarz explains how he went from the used car business to Internet marketing. He started several ventures, including a chicken concept, before becoming successful.
Ups and Downs of Entrepreneurship (03:22)
Jesse Schwarz explains the closing of his chicken restaurant; it was under-capitalized from the beginning. He also discusses his recovery from the loss of his business with cappuccino machines.
Internet Marketing Start-Up (03:38)
Jesse Schwarz explains how he became involved in Internet marketing. He created a domain name and started advertising with Google. Schwarz started the business with $400 and created a healthy cash flow.
Search Engine Optimization (03:28)
Jesse Schwarz's Internet marketing company went from a pay-per-click model to a natural search. He laid a careful foundation that both Google and the consumer like. He applies lessons he learned from past challenges.
Content Driven Industry (03:14)
Specialsontheweb.com provides a broad overview on Jesse Schwarz's type of Internet marketing. Schwarz focuses on the telecom sector and grows two sites to over 100,000 visitors a month.
Lessons Learned from the Journey (02:15)
Dr. Tom Duening summarizes Jesse Schwarz's journey to success, from college to unsuccessful business ventures, to Internet marketing.
The Entrepreneur's Advice (03:59)
Jesse Schwarz discusses what to do to get started in the Internet marketing business; he got started with affiliate marketing. Schwarz tested 300 advertisers, developing statistics to find the money generators.
Commission Junction (05:08)
Jesse Schwarz explains what commission junction is, how to use it, and its relationship with a stable platform. A sale resulting from a banner click pays the site host. Schwarz endorses thirtydaychallenge.com.
Diversification on the Internet (02:30)
Jesse Schwarz explains some of the pitfalls he experienced while building his Internet marketing company. Schwarz started using Google AdSense; he also uses non-monetized web pages.
Simplifying Advertising (02:52)
Jesse Schwarz explains how Google AdSense works in Internet marketing; it is a cost-per-click structure. Schwarz reaches the number one spot for a highly competitive key word within one year.
Key Word Concept (02:04)
Jesse Schwarz explains the use of key words and how to differentiate a company by those key words. He suggests searching for word tracker free key word tool.
Creating a Review Website (05:24)
Jesse Schwarz outlines a step-by-step process to get into the Internet marketing business. He discusses the importance of a good domain name, adding value to the web, and how he develops his web sites.
Driving Traffic to a Banner Ad (02:41)
Jesse Schwarz explains that there are two different ways to get traffic to a web site, pay-per-click and article directories.
How Key Words Work (03:05)
Jesse Schwarz explains the relevance of key words to a web site and building credibility. Dr. Tom Duening reiterates control of key words on a web site. Schwarz explains how to optimize key words.
Success on the Internet (03:21)
Jesse Schwarz suggests ways Googling Internet marketing to gain bits of information to put together an create a unique spot. Schwarz discusses the rate of growth of his company and being reactive to business.
Growing a Company (03:40)
Jesse Schwarz discusses the costs of his Internet marketing company, content management, promoting sites, and employee involvement.
Virtual Assistance (02:09)
Jesse Schwarz discusses the challenges of managing his Internet marketing employees. He relies on phone interaction and instant messaging.
Defining Success (04:17)
Jesse Schwarz offers advice for entrepreneurs interesting in getting into the Internet marketing business; set goals and define what one is willing to do. He summarizes his business goals and learning along the way.
Getting Started in Internet Marketing (01:41)
Jesse Schwarz discusses being persistent, absorbing information, and locating a mentor if possible.
Summary of the Entrepreneur's Advice (04:37)
Dr. Tom Duening summarizes Jesse Schwarz's journey to creating a successful Internet marketing company and his advice for entrepreneurs.
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