Segments in this Video

Components of a Wind Energy Company (02:28)

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Rich Crawford is the founder and CEO of Midwest Wind Resources, a company that produces and sells multimillion-dollar volumes of wind energy. Crawford and Tom Deuning discuss the components of a wind energy business.

Developer Opportunities (03:29)

In addition to pulling together land and wind, developers look for transmission lines nearby, and a market for energy. Costs vary, but a developer should count on spending $3 million per installed tower for a 25-turbine farm.

Utilities Company Chooses Developer (03:33)

A wind energy business won't be developed until a utility company issues a request for proposals from developers. They choose developers who have a proven track record. A 20-year contract is most common.

Importance of Networking (01:41)

Networking pays off in the world of wind energy. Most regions hold conferences in which people can network, establish contacts, and develop a potential client list. Crawford's best advice to someone new to the energy business is to network.

Background Experiences (02:32)

From a career in radio broadcasting, Crawford entered the wind energy industry and learned a great deal. Crawford's prior experiences that contributed to his success included commercial radio sales, IBM sales and leadership, and real estate sales.

Start-Up Challenges (01:17)

Rich Crawford shares the challenges that he faced as he started up in the wind energy business. He covers the planning phase and preparation phase. He already had a contract in hand before he opened his company.

Industry Consultant (02:40)

As a consultant to the wind energy industry, Rich Crawford describes that variety of services he offers from talking with land owners to analyzing sites for potential wind turbines. He listens more than he talks to learn as much as he can to be of more value to his clients.

Personality Traits (01:49)

Personality traits needed for a consultancy are the ability to communicate well with others, to adapt to all personality types, to stay cool under pressure, to be able to diffuse potentially hostile situations, build relationship, relationship building, and the ability to make a good first impression.

Lessons Learned from the Journey (02:04)

Dr. Tom Deuning reviews the key points that Rich Crawford shared with viewers on the wind energy industry. Viewers learned about background experiences, networking, challenges of a start-up business, and personality traits necessary in this industry,

Wind Energy: What Entry Point? (02:45)

Rich Crawford says that there is no "best" point at which to enter the wind energy industry. One has to look at personal talents, skills, and passions before deciding where to jump in.

Speculative Land Ownership (03:44)

As a landowner, a possible entry into the wind energy business would be to see if anyone wants to develop the land for wind energy. Another possibility would be to speculate on land, buy it, and hope it might be useful as a wind source in the future.

How Land Owners Get Paid (02:17)

Landowners who sell or lease their land for wind energy can be paid in a variety of ways. Rich Crawford lays out different options for receiving payment.

Advice to an Entrepreneur (02:43)

When asked what advice he would give to someone interested in becoming a wind energy consultant, Rich Crawford enumerates the experiences and skills one should bring to the table.

Value of a Mentor (01:12)

For someone who wants to find an entry point into the wind energy business, a mentor can be a valuable part of the process. One must also realistically evaluate his or her personality traits, ability to form relationships, and more.

How Is a Consultant Paid? (02:24)

As a consultant in the field of wind energy, Rich Crawford discusses how a consultant is paid and what he or she might charge per hour. One has to be cautious about pricing or underpricing one's worth. Crawford talks about the contract

Consultancy Contracts (02:47)

Consultancy contracts come from the contractor, but the details must be negotiated or agreed upon by both parties. Before signing, a contractee should understand what the contractor's expectations are in timeline and payment ceiling.

Getting the Word Out (05:41)

Rich Crawford stresses the importance of carrying a company or business resume at all times. It states what the consultancy has to offer. Networking and exposure are key elements to getting face-to-face with potential clients.

Value of Internet (02:08)

Knowing where to look on the Internet is an important step in staying current with the industry.

Payment System (01:01)

Sending invoices and receiving payments are governed by similar protocols: meeting deadlines, being accurate, professional and reliable, and more.

Negotiation Process (00:43)

Rich Crawford discusses the negotiation process and explains the items that might be worth negotiating.

Basics of Starting a Business (02:24)

Rich Crawford offers advice to a hypothetical person interested in a start-up business as a consultant. He reviews some of the key points he makes in this program. He notes that wind energy is a growing industry.

Summary of the Entrepreneur's Advice Part 1 (02:34)

Dr. Tom Deuning reviews the key concepts of his interview with entrepreneur Rich Crawford, founder and CEO of Midwest Wind Resources, a company that produces and sells multimillion-dollar volumes of wind energy.

Summary of the Entrepreneur's Advice Part 2 (04:05)

Dr. Tom Deuning reviews the key concepts of his interview with entrepreneur Rich Crawford, founder and CEO of Midwest Wind Resources, a company that produces and sells multimillion-dollar volumes of wind energy.

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Starting a Wind Energy Company: The StartUp Experience

Part of the Series : The StartUp Experience
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Description

Rich Crawford is the founder and CEO of Midwest Wind Resources, a company that produces and sells multimillion-dollar volumes of wind energy. A hands-on expert, Rich works with everyone involved with the exploration, equipment, and infrastructure required to broker wind energy in many states throughout the U.S. In this program, Rich discusses how the wind energy industry works; the backgrounds that prepare you for working in the wind energy industry; the pros and cons of independent contracting; the risk and investment involved in becoming an independent contractor—and what to charge as one; the necessary licenses; how to network and land the big contracts; how to find the right land owners and close deals; how to make profits in the wind energy industry; and more. (58 minutes)

Length: 59 minutes

Item#: BVL47849

ISBN: 978-1-62102-464-4

Copyright date: ©2011

Closed Captioned

Performance Rights

Prices include public performance rights.

Not available to Home Video customers.

Only available in USA and Canada.


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