Africans are defining what they believe is luxury, rather than listening to others. Naomi Campbell broadens the platform of Arise Fashion Week by incorporating designers from Europe and America. It is important to wear emerging designers.
Omoyemi Akerele discusses founding Style House Files. Fashion must tell a story and should contribute to changing lives. Temi Otedola describes how she used social media platforms to promote local designers.
Africans understand Western aesthetics. In Cape Town, African Fashion International is a platform to help local collections become commercially profitable. Suzy Menkes discusses choosing participants for the Conde Nast Luxury Conference.
Africans talk about themselves and cultural identy on social media. In Central London, the Shop at Bluebird collaborates with Lagos Fashion Week on emerging brands.
Hennessy Fashion Week occurs in Mauritius to promote local designers. This year, the organization invites Felix Yale and Zak Kone from the Ivory Coast. Fashion flourishes in Africa, allowing designers to promote their cultural identity.
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A new breed of designers, models and social media superstars are reinventing the fashion world in Africa and creating a truly cutting edge industry.
Length: 23 minutes
Copyright date: ©2019
Prices include public performance rights.
Not available to Home Video and Publisher customers.
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