Segments in this Video

Consumer Goods (02:42)


Approximately 90% of products originates in other countries. Farmers worldwide produce around 160 million tons of tomatoes; the Dutch are one of the leading producers in Europe. Tomatoes originate from South and Central America.

Dutch Greenhouses (04:26)

Greenhouses produce approximately 1,000 tons of tomatoes every year; tomatoes grow on steel wool. Theo van Noord produces two varieties. Aad Dukker's family business specializes in San Marzano tomatoes, producing 450,000 tons a year.

The Greenery (02:39)

The international fruit trader obtains products from 1,250 farms, including over 100 varieties of tomatoes. It supplies supermarkets, wholesalers, and the food industry; maximum storage time is two days after harvest. The U.S. produces around 25 million tons of tomatoes a year.

Tomato Production (02:54)

Holland's agricultural technology allows it to produce 2.5 times the European average. Dukker discusses changes after a scandal in the 1980s. Learn how high-tech greenhouses work.

Tomato World (03:06)

The information center educates visitors on all aspects of tomatoes. Workers in the neighboring greenhouse test new varieties. A California tomato company produces everything itself to reduce risk exposure on the fields; it takes 17 weeks for the plants to reach maturity.

Harvest to Market (02:59)

Van Noord produces approximately 1,000 tons of tomatoes yearly. The fruits are packed minutes after harvest, taking a maximum of three days to go from field to supermarket.

Growth and Distribution (02:35)

The Greenery trades 150,000 tons of over 100 tomato varieties annually; truss tomatoes are its best seller. In the 15th century, explorers introduce tomatoes to Europe. A typical European consumes 25 kilograms of tomatoes every year on average.

Werder Ketchup (05:08)

The plant processes tomato concentrate from southern Europe, producing up to 120,000 bottles of ketchup every day; the company does not use preservatives. Germany is the largest consumer in Europe. Ketchup originates from Asia.

Space Food (05:10)

The European Space Agency commissions foods by Italian chefs. Experts work to produce meals that last 18 to 24 months; each astronaut receives 500 packages for a six month mission. Experts discuss space food production.

Fruit Trader (03:05)

The Greenery exchanges over 200 products and offers over 100 tomato varieties; Germany is an important trade partner. A Dutch company exports a variety of canned tomatoes; waste becomes compost and water is recycled.

Leading German Juice Producer (04:05)

Albi produces approximately 3.5 million liters of tomato juice annually; every German airline sells Albi products. Albi obtains tomatoes from southern Europe.

German Retailer (03:03)

Coop receives approximately 300 pallets every day and delivers to 250 supermarkets in northern Germany; getting items out on time is the biggest challenge. Tomatoes are a popular item.

Albi Tomato Juice (02:14)

Holland tomatoes arrive as concentrate at the German juice production company; quality control is vital. Experts discuss packaging and distribution.

Central Storage Unit (04:41)

Coop trades approximately 450 types of fruits and vegetables, including 50 to 60 varieties of tomatoes. Greenhouse technology in Holland allows tomato production all year; clients will pay a premium for gourmet varieties. Home deliveries are a new trend.

Credits: Where It Comes From - Tomato Heroes (01:10)

Credits: Where It Comes From - Tomato Heroes

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Where It Comes From - Tomato Heroes

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People in Holland cannot afford to leave stretches of land uncultivated simply because coastal winds and incessant drizzle renders it hard to farm. Greenhouse plantations cover half of the Westland province and are powered by the latest technology. Holland is the second largest global exporter of agricultural products; only the United States produces more grains, vegetables and livestock for the world market. The Dutch have perfected not only plant breeding, one could even say that they industrialized it. Their greenhouses are soil free zones. The stems grow out of wads of rock-wool and are supplied with nourishment, oxygen, and light according to times. These kinds of techniques allow the Dutch to boast agricultural productivity levels twice as high as the European average. And when it comes to tomatoes, they are miles ahead of the pack.

Length: 51 minutes

Item#: BVL194697

ISBN: 978-1-64867-605-5

Copyright date: ©2015

Closed Captioned

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