Segments in this Video

Global Branding (06:55)


Companies use brands to build awareness; only one African brand made the top 10 list in Africa. Monali Shah discusses Coca-Cola's integrated marketing; Coke Studio is a platform for rising stars in several countries.

Sun International (03:55)

The South African company operates several properties in South Africa and Latin America, and employs over 13,000 people. Graeme Stephens discusses sponsoring Sun Met, business growth, exiting Nigeria, and spending power.

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Coke Studio Africa, Graeme Stephens

Part of the Series : Marketplace Africa
DVD (Chaptered) Price: $79.95
DVD + 3-Year Streaming Price: $119.93
3-Year Streaming Price: $79.95



Go behind the scenes at Coke Studio Africa, and the CEO of Sun International talks about what kind of growth the brand is experiencing on the continent.

Length: 11 minutes

Item#: BVL187301

ISBN: 978-1-64623-204-8

Copyright date: ©2017

Closed Captioned

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