In this scenario, a high-tech services marketing team meets in Asia to promote a new global service line. Identify cultural difficulties between Tom and his managers; consider how they can overcome their differences.
Members of the global marketing team share their perspectives and frustrations about the dinner meeting. Review challenges of multicultural meetings.
Revisit the global marketing team scenario in which they recognize cultural style differences.
Credits: Building the Multicultural Team
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This program features a global team in action. It uses case studies and role plays, showing a problem-plagued meeting between five managers from Asia, Europe, the Middle East, North America, and South America, and highlights powerful techniques for working effectively with other cultures. The program teaches how to foster effective leadership, overcome differences, and benefit from cultural diversity.
Length: 14 minutes
Copyright date: ©2005
Prices include public performance rights.
Not available to Home Video and Publisher customers.
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