Segments in this Video

Franchise Owner: Main Duties and Responsibilities (01:06)


As the owner and president of Right at Home, Eric Hicks is in charge of the day-to-day aspects of his business as well as educating himself on future trends.

Franchise Owner: Career Beginnings (03:30)

Hicks decided to work in health care because it is recession proof, and specifically chose geriatric car. He explains how he came to own a Right at Home franchise.

Franchise Owner: Keys for Success (02:32)

Sales are at the core of every business. Hicks attributes his success to prospecting and listening.

Franchise Owner: Education and Certification Requirements (01:17)

Though no special training is required, Hicks believes you should be educated in finance and marketing.

Franchise Owner: Workplace Atmosphere (01:35)

Starting a company requires long work hours to get the business "off the ground."

Franchise Owner: Advice for Aspiring Pros (01:36)

Hicks points says there are many franchise opportunities that do not involve food. He suggests finding a business that you can commit to and on that peaks your interest.

Franchise Owner: A Day on the Job (01:14)

Hicks' day begins with a review of the previous day and the coming week's challenges. He discusses earning his employee's respect.

Franchise Owner: Industry Goals and Services (01:15)

Hicks believes you should pursue a franchise that you are passionate about and has growth potential.

Franchise Owner: Industry Challenges (01:37)

In-home care has a unique challenge of securing payer sources. Finding personnel that share your value system and vision is challenging for all franchises.

Franchise Owner: Looking at the Future (01:55)

Hicks describes the benefits of owning a franchise over starting a business from scratch.

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Franchise Owner—Career Q&A: Professional Advice and Insight

DVD (Chaptered) Price: $49.95
DVD + 3-Year Streaming Price: $74.93
3-Year Streaming Price: $49.95



What is it like to be a Franchise Owner? In this Career Q&A video interview, Eric Hicks talks about his career path, what he does on the job, and the keys to success owning and running a franchise business. He also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years.

Length: 18 minutes

Item#: BVL165884

ISBN: 978-1-64481-360-7

Copyright date: ©2018

Closed Captioned

Performance Rights

Prices include public performance rights.

Not available to Home Video customers.