Franchise Owner: Main Duties and Responsibilities (01:06)
As the owner and president of Right at Home, Eric Hicks is in charge of the day-to-day aspects of his business as well as educating himself on future trends.
Franchise Owner: Career Beginnings (03:30)
Hicks decided to work in health care because it is recession proof, and specifically chose geriatric car. He explains how he came to own a Right at Home franchise.
Franchise Owner: Keys for Success (02:32)
Sales are at the core of every business. Hicks attributes his success to prospecting and listening.
Franchise Owner: Education and Certification Requirements (01:17)
Though no special training is required, Hicks believes you should be educated in finance and marketing.
Franchise Owner: Workplace Atmosphere (01:35)
Starting a company requires long work hours to get the business "off the ground."
Franchise Owner: Advice for Aspiring Pros (01:36)
Hicks points says there are many franchise opportunities that do not involve food. He suggests finding a business that you can commit to and on that peaks your interest.
Franchise Owner: A Day on the Job (01:14)
Hicks' day begins with a review of the previous day and the coming week's challenges. He discusses earning his employee's respect.
Franchise Owner: Industry Goals and Services (01:15)
Hicks believes you should pursue a franchise that you are passionate about and has growth potential.
Franchise Owner: Industry Challenges (01:37)
In-home care has a unique challenge of securing payer sources. Finding personnel that share your value system and vision is challenging for all franchises.
Franchise Owner: Looking at the Future (01:55)
Hicks describes the benefits of owning a franchise over starting a business from scratch.
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