Doing Sociological Research: Subjective and Objective Knowledge (02:32)
Research includes asking questions and observation. Sociological research requires more detail and a more systematic approach than other research and includes both subjective knowledge and objective knowledge.
Research Methodology: Reliability (02:30)
Sociologists use criteria as a benchmark to determine how they judge someone and how they evaluate their research. A key criteria used in a sociologist's research includes reliability. Data is considered reliable if similar results are gained by different researchers asking the same questions to similar people.
Research Methodology: Validity (01:34)
Validity is a key criteria used to determine a sociologist's research method and refers to the degree to which a study accurately reflects or assesses the specific concept that the researcher is attempting to measure.
Research Methodology: Representativeness (02:59)
Representativeness is a key criteria that sociologists use when conducting research. Sociologists use sampling when the information they collect about the smaller group can be applied to a larger group who share the same general characteristics.
Sociological Research - Survey Research (02:17)
Sociologists use surveys to help obtain information. Questionnaire methods allow researchers to obtain information from a large population fairly easily.
Survey Research: Using Indicators (02:47)
Occupation is one indicator researchers use to determine a person's socio-economic status. Other indicators such as a person's home, cars, and holidays are often used by researchers to determine socio-economic status.
Measuring Motivation Using Questionaires (03:15)
Measuring a student's level of motivation allows the researcher to look for correlations between a student's socio-economic background and level of motivation to determine if socio-economic status impacts a student's success.
Research by Interview (02:42)
Researchers use interviews to obtain information and can be structured or not. Structured interviews are similar to a postal questionnaire; however, in a structured interview respondents verbally respond to the researcher's questions.
Interviews: Asking the Right Questions (02:28)
Interviews can be structured or unstructured and include a set of pre-planned questions; however, the researcher can ask additional questions to obtain more information. Researcher's must establish a rapport with the respondent and must avoid asking leading questions.
After the Interview: Analyzing the Data (04:12)
After the interviews are complete the researcher reviews the answers to determine whether of not a common theme exists.
Ethnography: Observational Research (02:42)
Ethnography is a form of research focusing on gaining sociological meaning through close field observation.
Observational Research: Participant or Non-Participant (02:01)
Observational research can be participant or non-participant. Non-participant research involves observing from afar, whereas, participant observation involves direct interaction between the researcher and the group being studied.
Observational Research: The Results of Research (03:41)
Using the observational research method, the researcher is able to determine that Internet abuse was not prevalent in the classroom he was observing.
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