Segments in this Video

Retail Business Owner: Main Duties and Responsibilities (00:38)


Scheduling, customer service, problem solving, advertising, and managing staff are a large part of this job.

Retail Business Owner: Career Beginnings (01:32)

Payne began working part-time after having children. She went to full-time and purchased her business in 2012.

Retail Business Owner: Keys for Success (02:27)

Payne focuses on her strengths when competing with neighboring stores.

Retail Business Owner: Education and Certification Requirements (01:25)

There is no training or certifications but socializing with the customer is important in this profession.

Retail Business Owner: Workplace Atmosphere (01:22)

Payne describes the store atmosphere as laid back and social. She creates her own hours.

Retail Business Owner: Advice for Aspiring Pros (02:00)

Payne notes that confidence and passion are important in any line of work.

Retail Business Owner: A Day on the Job (01:41)

Payne plans her day but remains flexible. Pricing, resetting the store, and receiving deliveries are common tasks.

Retail Business Owner: Industry Goals and Services (00:46)

Payne sees brick and mortar malls being less significant in the future.

Retail Business Owner: Industry Challenges (01:35)

Payne believes social interaction in retail is more important than online retail.

Retail Business Owner: Looking at the Future (01:08)

Payne sees less of a corporate market and more individual stores for the future of retail.

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Retail Business Owner—Career Q&A: Professional Advice and Insight

DVD (Chaptered) Price: $49.95
DVD + 3-Year Streaming Price: $74.93
3-Year Streaming Price: $49.95



What is it like to be a retail business owner? In this Career Q&A video interview, Elisa Payne talks about her career path, what she does on the job, and the keys to success owning and running a retail business. She also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years.

Length: 15 minutes

Item#: BVL158174

ISBN: 978-1-64347-911-8

Copyright date: ©2018

Closed Captioned

Performance Rights

Prices include public performance rights.

Not available to Home Video customers.