Segments in this Video

Anti-Apartheid Newspaper (04:59)


The "Sowetan" has the highest circulation in South Africa; its roots are in the anti-apartheid struggle. The newspaper regularly reported on murders and killings in the era of apartheid.

Changes in Journalism (03:37)

Before 1994, journalism was a "major adventure," according to the editor-in-chief of "Sowetan." Now, it reports on beauty contests and continues its work on behalf of the black community.

South African Victims (05:48)

A South African photographer shows the wide-ranging conditions of modern-day South Africans--from murder to starvation to schools for abandoned children.

African Oral Tradition (01:54)

Up until a few years ago in Africa, news was carried by word of mouth. Today, radio and television are a vehicle for development and the creators of the Western dream.

African Women's Empowerment (05:30)

In Uganda, KKC presents programming for women in the village of Kagadi and surrounding areas. With help, women are encouraged to start their own cooperatives such as fish farming.

Radio: Social Mobilization (02:33)

Many Africans use radio broadcasting as a tool for social mobilization. They also have opportunities to learn how to use computers.

Tour Guide in Uganda (03:18)

A boatman guides tourists along the river to view wildlife in Uganda.

Africa and the Internet (01:56)

Africa has the least access to the Internet of any country. Today, thousands of students gain access to the global village via the Internet every day.

Mali: Street Children (04:40)

In Mali, television made its appearance in 1983. ORTM, the national broadcaster of Malian television, makes a documentary on the plight of street children.

Africa: Exploitation of Twins (04:31)

In traditional Mali society, it was lucky to have twins. Now, twins are blatantly exploited by being forced to beg. Albino twins are held in high regard, and people often come to them for advice.

Africa: Child Beggars (02:46)

Often, parents of twins rent them out to others who force them to beg for them. Child street beggars have little future except for common labor. Others become vagabonds.

Africa: Culture and Abuse (03:27)

African tradition speaks of a continent marked by oral culture. Only about 1 in 40 people has access to television. Children are rented out to guide blind people, who often abuse these children.

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The Talking Picture: The Impact of Mass Media in Kenya, Mali, South Africa, and Uganda

Part of the Series : The Call of Africa: The Voice of a Continent
DVD (Chaptered) Price: $169.95
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3-Year Streaming Price: $169.95



As Africa continues to modernize, the influence of the media in daily life is growing ever larger. This program examines the importance of the press, radio, the Internet, and TV via segments involving the Sowetan, a widely circulated South African newspaper that has its roots in the anti-apartheid struggle; KKC Kagadi, a rural community radio station in Uganda; Kenya-based Africa Online, an Internet service provider with a pan-African reach; and ORTM, the national broadcaster of Malian television. In the process, the program addresses racism, women’s issues, grassroots entrepreneurship, access to online information, and the exploitation of street children—particularly twins. (Portions in other languages with English subtitles, 47 minutes)

Length: 48 minutes

Item#: BVL39453

ISBN: 978-1-60467-359-3

Copyright date: ©2004

Closed Captioned

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