Segments in this Video

Blogging and Podcasting: A Mass Communications Revolution (01:10)

FREE PREVIEW

The Internet has revolutionized personal communications and communications to mass audiences. The technologies of blogging and podcasting are introduced.

RSS Technology and Mass Communications (01:42)

Blogs use a technology called Really Simple Syndication (RSS). RSS technology is introduced and the ways in which it is applied in blogging and podcasting are examined.

Blogs (02:58)

Web logs, or blogs, enable people to post information to the Internet in a simple way, and they allow readers to respond. Blog content is as diverse and varied as the people who create blogs; blog content should be considered as opinions rather than facts.

Blogging Sites (02:50)

Many websites offer free blogs to anyone who would like to start one. A listing of free websites which host blogs and enable people to create their own blogs is offered.

Anatomy of a Blog Entry (03:12)

Blog entries are similar to traditional journal entries. The technology which enables bloggers to use Internet technologies and customs to bring their ideas to the screen is examined.

Blogs and Money (01:36)

Most people start blogs for fun, but it is possible to use blogs to make money. Various ways in which blogs can generate revenue are explored.

Legal Issues with Blogs (01:26)

People who use blogs solely to publish their own opinions, writing, and photographs don't have many legal issues to worry about. Legal issues associated with blogs, including copyright considerations, are examined.

Blog Demonstration (01:30)

A media activist and expert blogger demonstrates how to create a blog entry. Among other options, he demonstrates the capability of users to make blog entries accessible only to defined user groups.

Podcasts (02:04)

New technologies allow almost anyone to create and share free or low-cost audio broadcasts over the Internet. The growth in popularity of podcasting is compared to the history and growth of commercial radio.

Identifying Podcasts of Interest (01:18)

Podcast topics vary widely and there is almost certainly an existing podcast of interest to most people. Instructions for locating and subscribing to free or inexpensive podcasts are detailed.

Create Your Own Podcast: Required Technology and Equipment (03:32)

Podcasts come in a variety of forms. Types of podcasts, instructions for producing one's own podcast, technology requirements, and equipment requirements are detailed.

Get the Show Going: Producing a Podcast (03:45)

Once aspiring podcasters have the technology and equipment necessary to produce podcasts, they are ready to go. Step-by-step instructions for producing a podcast are detailed.

Podcast Demonstration (04:14)

A media activist and expert podcaster demonstrates how to produce a podcast. Among other features, he details how to locate free and inexpensive resources, steps for recording podcasts, and steps for publishing podcasts.

The Impact of Podcasting (06:00)

Expert Nick Pernisco discusses the past, present, and future of blogging and podcasting as mass communications tools. In this excerpt, Pernisco details ways in which podcasts have changed how information is exchanged.

The Impact of Blogging (04:23)

Expert Nick Pernisco discusses the past, present, and future of blogging and podcasting as mass communications tools. In this excerpt, Pernisco details ways in which blogs have changed how information is exchanged.

Future Applications of Podcasting (04:22)

Expert Nick Pernisco discusses the past, present, and future of blogging and podcasting as mass communications tools. In this excerpt, Pernisco examines a variety of future applications for podcasting in education, business, and journalism.

Future Applications of Blogging (03:54)

Expert Nick Pernisco discusses the past, present, and future of blogging and podcasting as mass communications tools. In this excerpt, Pernisco examines a variety of future applications for blogging in education, business, and politics.

Profile of a Successful Podcaster (04:18)

Heather, an experienced podcaster, describes her podcasting venture. She describes how she got interested in podcasting, what her podcast is about, what processes she follows, advertising issues, future goals, and more.

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Podcasting and Blogging Essentials


DVD Price: $169.95
DVD + 3-Year Streaming Price: $254.93
3-Year Streaming Price: $169.95

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Description

In a Web 2.0 world, anyone can broadcast or publish online—and this clear and simple program explains how to do it, step by step. Using plain English and plenty of visuals, Podcasting and Blogging Essentials spells out what podcasts and blogs are, how to find and access them on the Internet, and how to create them from scratch and upload them to the Web. No previous knowledge is required. An excellent starting point for students and educators alike who want to get their message out and would like to see how it’s done. Viewable/printable supporting materials are available online. (58 minutes)

Length: 58 minutes

Item#: BVL39113

ISBN: 978-1-4213-9178-6

Copyright date: ©2007

Closed Captioned

Performance Rights

Prices include public performance rights.

Only available in USA and Canada.


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