Hit Records (02:24)
PSY created a viral video of "Gangnam Style." Experts describe how it is impossible to determine a hit. Before the Internet, radio used to be the main way to reach an audience. (Credits)
Watch the video by Lorde; she won a 2014 Grammy for the song. The singer describes how radio stations research what people are listening to online and Lou Reed's influence on her career.
Anyone can distribute and record an album. Steve Aoki explains how artists now have more control. Electronic Dance Music does not contain vocals and relies on the internet instead of radio.
"100 Days 100 Nights" (03:44)
Producers thought Sharon Jones was too fat, too black, and too old to make it in the music industry, but she persevered. Record companies made $5-6 on each album sold.
"Like the Way I Do" (02:01)
Melissa Etheridge describes signing with Island Records. Chris Blackwell had groups such as U2 and Bob Marley and the Wailers because he concentrated on creating a musical career for artists.
"What They Do" (03:09)
Questlove describes how the Roots used to jam in their living room and would encourage other artists to attend. Jill Scott began singing them.
Smaller Record Labels (06:54)
Clive Davis, David Geffen, and L.A. Reed thought they could "hear" a hit. Craig Kallman knew he wanted to own a label and become a deejay for Danceteria. The producer recently completed an album with Bruno Mars.
"Love- Building on Fire" (05:53)
Seymour Stein recalls hearing the Talking Heads play at CBGB's. Sire Records roster includes The Ramones. The label founder signed Madonna from his hospital bed and is most proud of the Juluka album.
History of the Music Industry (04:54)
Furniture stores created albums to sell record players. Napster destroyed the music industry. Experts describe how radio, The Great Depression, rock and roll, and gramophones changed the business.
Sirius XM (07:00)
Label executives look to teenagers to download songs but subscription streaming is dominating the industry. The record label receives 63% of the monthly fee. Derek Trucks and Susan Tedeschi discuss how they approach touring.
Death of Major Labels (04:16)
Someone will always own the catalog of a performer's songs. Executives, performers, and journalists discuss how the internet changed the music industry. Etheridge recently made an album and owns the copyright.
Marketing and Distribution (06:52)
Macklemore and Ryan Lewis demonstrated how redundant a record label can be for an artist; 600-700 new albums are released in two days. Performers need to prove they have an initial following before obtaining representation.
Credits: Hitmakers: The Changing Face of the Music Business (02:41)
Credits: Hitmakers; The Changing Face of the Music Business
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