Role of Advertising (03:29)
Advertising is the promotion of products and services. Newspapers and magazines heavily depend on advertising and its money.
Power of Persuasion (02:14)
Creative imagery and catchy music make up the persuasive artistry in advertising. Repetitive advertising creates "image banks" in our mind, telling us our needs.
Sex and Advertising (01:08)
Sex is a part of our culture and thus creates a natural connection between sex and advertising.
Celebrity Influence (03:37)
The most used technique is to associate the product with something or someone that is "cool," such as celebrities, popular music, and athletes.
Beyond Advertising (03:51)
T.V. shows, movies, and magazines start new trends by introducing us to new things such as styles of clothing, sports cars, and pets. Product placement plays a major role in movies and T.V.
Becoming a Wise Consumer (01:04)
Advertising suppresses as much if not more information than it conveys. Information not shared may be the negative aspects, the limitations, or the side effects of the product.
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