An important lesson learned about Big Data is that collecting and storing data may be the easier part of the job, analyzing and utilizing the data, well, that’s the challenging task. It’s become abundantly clear, that today’s organizations need to work through the challenges and come full circle with their Big Data efforts, thereby harnessing its full potential and benefits. And, by saying that; we mean benefits for not only the enterprise, but the customer as well. In this program Inhi Cho Suh, Vice President, Big Data, Integration and Governance for the IBM Software Group, explores the latest trends in Big Data and Big Data analytics. By watching this report IT and business professionals will stay current with this evolving computing paradigm. After successfully completing this segment you should be able to: understand the current trends in Big Data and how it can be used to benefit the organization and customer alike, recognize the challenges confronting organizations in dealing with Big Data, identify leading data analysis tools and solutions, and discuss the factors that are likely to impact Big Data in the future.