Market Research Analyst: Main Duties and Responsibilities (00:60)
Brittany Gasper helps her pharmaceutical clients increase sales by researching their customers' needs.
Market Research Analyst: Career Beginnings (01:28)
Having her resume online helped her get a job right out of college. Gasper's experience with international relations helps her in her current position.
Market Research Analyst: Keys for Success (02:01)
Gasper lists qualities that are beneficial to those considering a career in market research, such as: natural curiosity, awareness of market trends, keeping current with social media, and time management skills.
Market Research Analyst: Education and Certification Requirements (01:59)
While there are no specific requirements, Gasper suggests taking courses on PowerPoint, moderating training, and being knowledgeable about Microsoft Office and Excel.
Market Research Analyst: Workplace Atmosphere (03:02)
Gasper enjoys an environment where employees are treated as equals no matter their position. She talks about a movement towards open-spaced offices, a flexible work schedule and work travel.
Market Research Analyst: Advice for Aspiring Pros (01:31)
Gasper's background is in journalism and international business, which made her feel ill-equipped for the job. Even though there is a steep learning curve, having a desire to learn about and better understand your client will go a long way towards success.
Market Research Analyst: Day on the Job (02:07)
Gasper likes to get an early start, which enables her to communicate with her EU colleagues. The current project dictates how her day progresses.
Market Research Analyst: Industry Goals and Services (00:53)
A market research analyst aims to give their client answers to questions about the product's users: e.g. who they are, what they like/dislike about the product, and how they will use the product.
Market Research Analyst: Industry Challenges (01:31)
Gasper says a big challenge in market research is making sure she is viewed as nonpromotional when presenting products to a respondent. She discusses the problem with a client who sees his product as superior.
Market Research Analyst: Looking at the Future (02:01)
Gasper discusses the ways technology is changing the respondent interview and product testing process.
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