Segments in this Video

Market Research Analyst: Main Duties and Responsibilities (00:60)


Brittany Gasper helps her pharmaceutical clients increase sales by researching their customers' needs.

Market Research Analyst: Career Beginnings (01:28)

Having her resume online helped her get a job right out of college. Gasper's experience with international relations helps her in her current position.

Market Research Analyst: Keys for Success (02:01)

Gasper lists qualities that are beneficial to those considering a career in market research, such as: natural curiosity, awareness of market trends, keeping current with social media, and time management skills.

Market Research Analyst: Education and Certification Requirements (01:59)

While there are no specific requirements, Gasper suggests taking courses on PowerPoint, moderating training, and being knowledgeable about Microsoft Office and Excel.

Market Research Analyst: Workplace Atmosphere (03:02)

Gasper enjoys an environment where employees are treated as equals no matter their position. She talks about a movement towards open-spaced offices, a flexible work schedule and work travel.

Market Research Analyst: Advice for Aspiring Pros (01:31)

Gasper's background is in journalism and international business, which made her feel ill-equipped for the job. Even though there is a steep learning curve, having a desire to learn about and better understand your client will go a long way towards success.

Market Research Analyst: Day on the Job (02:07)

Gasper likes to get an early start, which enables her to communicate with her EU colleagues. The current project dictates how her day progresses.

Market Research Analyst: Industry Goals and Services (00:53)

A market research analyst aims to give their client answers to questions about the product's users: e.g. who they are, what they like/dislike about the product, and how they will use the product.

Market Research Analyst: Industry Challenges (01:31)

Gasper says a big challenge in market research is making sure she is viewed as nonpromotional when presenting products to a respondent. She discusses the problem with a client who sees his product as superior.

Market Research Analyst: Looking at the Future (02:01)

Gasper discusses the ways technology is changing the respondent interview and product testing process.

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Market Research Analysts—Career Q&A: Professional Advice and Insight

DVD (Chaptered) Price: $49.95
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What is it like to be a market research analyst? In this Career Q&A video interview, Brittany Gasper talks about her career path, what she does on the job, and the keys to success in market research. She also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years.

Length: 18 minutes

Item#: BVL145906

ISBN: 978-1-64198-484-3

Copyright date: ©2018

Closed Captioned

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