Search Engine Optimization Specialists: Main Duties and Responsibilities (00:35)

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Jordan Frank is a digital marketing consultant at Seer Interactive, specializing in search engine optimization (SEO).

Search Engine Optimization Specialists: Career Beginnings (00:53)

Frank majored in finance and marketing, and interned for a company that did search engine optimization. He worked a couple of entry level positions that encompassed more SEO before joining Seer Interactive.

Search Engine Optimization Specialists: Keys for Success (01:27)

Be familiar with the inner workings of websites and back-end analytic platforms. Understand digital marketing strategies, have strong communication skills, and know your audience.

Search Engine Optimization Specialists: Education and Certification Requirements (01:25)

Frank suggests majoring in marketing and becoming Google Analytics or Adobe Armature certified. Learn code like HTML, Java, and CSS. Stay abreast of the changing Google algorithm and attend conferences.

Search Engine Optimization Specialists: Workplace Atmosphere (01:22)

Frank's workplace has a relaxed, collaborative atmosphere; the floor plan is open. SEO's occasionally travel to visit clients.

Search Engine Optimization Specialists: Advice for Aspiring Pros (01:06)

Research online resources for search engine optimization. Review publications like "Search Engine Land," "Search Engine Journal," and "moz.com." Become familiar with HTML and Google Analytics.

Search Engine Optimization Specialists: Day on the Job (01:40)

Frank's work day is never the same; staff members tend work on many things at once. He defines a traditional search engine optimization project.

Search Engine Optimization Specialists: Industry Goals and Services (01:21)

Most companies hire SEO professionals to help drive more revenue or leads through digital chanels. Seer Interactive does that through ranking keywords associated with the client company.

Search Engine Optimization Specialists: Industry Challenges (01:32)

SEO companies are "at the mercy" of search engines; the algorithm could change at any time. The large amount of content online is challenging.

Search Engine Optimization Specialists: Looking at the Future (01:06)

The types of technology people use to obtain answers to questions predicates the future. Frank believes there will be a place for search marketers, but does not know what form or through what medium that will occur.