Main Duties and Responsibilities (00:50)
Beth Koenig is an event planner that owns a franchise of a larger company. Her company specializes in corporate events, weddings, and fund raisers.
Career Beginnings (01:02)
Koenig went to Pennsylvania State University for restaurant and institutional management. She planned corporate fund raising events at her local convention center.
Keys for Success (01:25)
Constant networking is a key element to building clientele. Researching and reading the newspaper can put you ahead of your competitors.
Education and Certification Requirements (01:16)
The certified special event planner test is a four hour test and is the only accredited exam in the industry. You need five years of experience before you can take the test.
Workplace Atmosphere (01:07)
Koenig works away from her home office, but always stays connected with her customers by using her laptop. She goes to appointments, checks out venues, and meets with clients.
Advice for Aspiring Pros (00:53)
Koenig recommends getting an education at a local college and then looking for an opportunity to get an internship. There are summer placements available in hospitality programs.
Day on the Job (01:37)
An event planner makes sure rental companies are at the venues on time. Koenig works with a team and spends her time managing everything that was agreed to in the contract.
Industry Goals and Services (01:19)
Corporations hire an event planner to manage registration, send out invitations, and set up rooms. Hiring a professional event organizer creates an atmosphere where guests can enjoy the experience.
Industry Challenges (01:46)
Budget cuts in companies will force in-house planning by administrative assistants. Bosses want to get three quotes on major events. When Koenig wins a bid she goes to work immediately.
Looking at the Future (01:19)
Koenig predicts that there will be automated online event planning websites. She believes that trust will be a factor for the business to not be totally automated. Event planning is a personal based business.
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