Marketing Managers: Main Duties and Responsibilities (01:03)
Ben Plantan works at a professional services marketing firm. His duties include selling services to clients and working with ad agencies to get proposals to customers.
Marketing Managers: Career Beginnings (00:57)
Plantan went directly into financial consulting after college. He transitioned into marketing and sales for the independence and entrepreneurial aspect.
Marketing Managers: Keys for Success (01:28)
Marketing falls in the middle of a company and does not generally come with a large team. Being successful entails prioritizing and managing up the chain of command.
Marketing Managers: Education and Certification Requirements (01:51)
Plantan has a background in liberal arts and sciences. He says you need an innate ability to think strategically and having good writing and communication skills is a plus.
Marketing Managers: Workplace Atmosphere (02:46)
Plantan describes his office as professional and collegiate. He states there is a lot of flexibility to work at home in marketing, but it is a people business.
Marketing Managers: Advice for Aspiring Pros (01:21)
Plantan states that it is important to be flexible and open to different kinds of tasks. You should be able to accept new challenges.
Marketing Managers: Day on the Job (02:21)
On an average day, Plantan works with partners coaching them on strategies to reach out to clients. He also works on campaigns and targeting initiatives.
Marketing Managers: Industry Goals and Services (01:14)
The main goal is to maintain and increase the customer base. Plantan states that it is important to keep fresh ideas in your pipeline.
Marketing Managers: Industry Challenges (02:16)
There is a constantly changing landscape for the customers that need to be kept up with. Recently there has been budget pressure in the marketing field.
Marketing Managers: Looking at the Future (02:19)
Plantan anticipates marketing using technology for real data visuals. The price of licensing software is coming down and proof that these tools work will be more prevalent in the future.
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