Segments in this Video

Marketing Managers: Main Duties and Responsibilities (01:03)

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Ben Plantan works at a professional services marketing firm. His duties include selling services to clients and working with ad agencies to get proposals to customers.

Marketing Managers: Career Beginnings (00:57)

Plantan went directly into financial consulting after college. He transitioned into marketing and sales for the independence and entrepreneurial aspect.

Marketing Managers: Keys for Success (01:28)

Marketing falls in the middle of a company and does not generally come with a large team. Being successful entails prioritizing and managing up the chain of command.

Marketing Managers: Education and Certification Requirements (01:51)

Plantan has a background in liberal arts and sciences. He says you need an innate ability to think strategically and having good writing and communication skills is a plus.

Marketing Managers: Workplace Atmosphere (02:46)

Plantan describes his office as professional and collegiate. He states there is a lot of flexibility to work at home in marketing, but it is a people business.

Marketing Managers: Advice for Aspiring Pros (01:21)

Plantan states that it is important to be flexible and open to different kinds of tasks. You should be able to accept new challenges.

Marketing Managers: Day on the Job (02:21)

On an average day, Plantan works with partners coaching them on strategies to reach out to clients. He also works on campaigns and targeting initiatives.

Marketing Managers: Industry Goals and Services (01:14)

The main goal is to maintain and increase the customer base. Plantan states that it is important to keep fresh ideas in your pipeline.

Marketing Managers: Industry Challenges (02:16)

There is a constantly changing landscape for the customers that need to be kept up with. Recently there has been budget pressure in the marketing field.

Marketing Managers: Looking at the Future (02:19)

Plantan anticipates marketing using technology for real data visuals. The price of licensing software is coming down and proof that these tools work will be more prevalent in the future.

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Marketing Managers—Career Q&A: Professional Advice and Insight


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Description

What is it like to be a marketing manager? In this Career Q&A video interview, Ben Plantan talks about his career path, what he does on the job, and the keys to success in marketing. He also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years.

Length: 18 minutes

Item#: BVL138546

ISBN: 978-1-64023-621-9

Copyright date: ©2017

Closed Captioned

Performance Rights

Prices include public performance rights.

Not available to Home Video customers.


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