The marketing mix is a set of tools to help create a strategy. Products can be tangible or a service the company provides. Publicizing starts by identifying the merchandise.
With an established product, all development and launch costs are paid for and customer awareness is built in. The brand relies on a multitude of new products and stretching.
By 2012, Apple sold over 17 million iPads worldwide. Panasonic marketed a tablet called the Toughpad that could be dropped and still work. Each device had unique selling points.
The Boston Matrix classifies products in a company's portfolio. Cash cows can support rising stars and the "problem child;" the dog can be dropped. See examples of cash cows and marketing failures for several products.
For additional digital leasing and purchase options contact a media consultant at 800-257-5126 (press option 3) or email@example.com.
Discussing value analysis and the product life cycle, this program considers how a business can extend the life of a product. It also discusses cash cows.
Length: 31 minutes
Copyright date: ©2013
Prices include public performance rights.
Not available to Home Video customers.
Big Data, Big Business
War: Supermarket Secrets, Series 2
Health: Supermarket Secrets, Series...
Convenience: Supermarket Secrets, S...
You're Soaking In It
Inside Lego At Christmas
Egypt: Tourism in Turmoil
The Marketing Series 5: The Marketi...
Digital Publishing: When Am I Ever ...
132 West 31st Street, 16th Floor
New York, NY 10001
P: 800.322.8755 F: 800.678.3633
Sign Up for Special Offers!
© Films Media Group. All rights reserved.