Segments in this Video

Exploring Artistic Media (02:56)


Media refers to the substances, materials, or objects used to create a work of art. Media include: drawing, painting, sculpture, installation art, photography, video art, and performance art.

Choosing the Right Media: Tony Lewis on Drawing (00:34)

Graphite is the most used material in Lewis' studio; he developed a relationship with the media by focusing on it.

Choosing the Right Media: Kirsten Leenaars on Video Art (00:44)

Leenaars' inspiration comes from everyday life.

Choosing the Right Media: Paola Cabal on Installation Art (01:24)

Cabal evaluates the qualities of the space where she will install the work. See a list of resources for studying art.

Art Periods (00:33)

Period is a phase of art defined by its place in time; it refers to the knowledge, material, and subject matter applicable.

Ways to Distinguish Art by Period (00:59)

Identify content, subject matter, materials, scale, and style. Each period contains "sign posts."

An Example of Period: Baroque (00:41)

Baroque landscapes are highly structured and hierarchical.

Getting More Specific than Period —Example of Style: Cubism (01:47)

Style is more common in more modern periods. Cubism is a style where forms are fragmented into facets. See a list of resources for studying art.

Ascertaining Cultural Origin (01:02)

Identify formal qualities, narrative, and context. Formal qualities include: form, edges, surface, perspective, light, shadow, line, shape, color, and value. Technology and ideology affect art through time.

Cultural Context Clues: Representational Art (01:57)

Works of art that mimic the world express values. Cultures have distinguishing features and marks that appear in art.

Cultural Context Clues: Materials (00:41)

Certain cultures use certain materials in artwork.

Cultural Context Clues: Form and Design (01:42)

From refers to the visible elements of an artwork and how they unite; design refers to the skilled arrangement of materials. Pattern or form often indicates cultural origin. See a list of resources for studying art.

Art Styles and Movements (00:50)

Style refers to the mode of expression characteristic of a person, group, or period; movement is an artistic tendency seen in the works of several artists. Consider four questions when discussing style or movement.

Survey of Styles and Movements (00:35)

Art style generates from a group of artists living and working together; they develop a common language.

Style/Movement: Impressionism (00:29)

Impressionism represents the relaxed ambiance of people in urban and suburban settings.

Style/Movement: Pointillism (00:53)

Pointillism, developed by Georges Seurat, is a derivative of Impressionism where artists apply paint in small dots.

Style/Movement: Fauvism (01:36)

Non-natural, bright colors and simple forms characterize fauvism. See a list of resources for studying art.

Art's Relationship to History (00:35)

Art reflects society and directs culture; art history is humankind's history.

Influence of Technology (00:59)

Stephen Eisenman states that art has always had a strong technological basis. Artists must use the technology most appropriate to his or her time to communicate to a broad audience.

Influence of the Artist (00:18)

Art develops over time; artists influence each other.

Influence of Social and Political Developments (01:14)

Eisenman states art has relative autonomy, relatively independent of the broader social world. Social and political developments impact works of art. See a list of resources for studying art.

Utilizing Tools for Research and Exhibitions (00:34)

Artists, curators, and historians use floor plans, elevation drawings, and maps to research, reconstruct situations, and plan exhibitions.

Floor Plan (01:26)

Floor plans can be symmetrical, pinwheel, central, or contain lateral wings. Eisenman uses a church as a historical example.

Drawing as Thinking (00:40)

Drawings express the artist's ideas and feelings. During the Renaissance, disegno was directly inspired by God.

Evolution of Architectural Drawings (00:37)

Historically, architectural drawings were tools and not appreciated for aesthetic quality. Today, design drawings are expressive.

Elevation Drawing (01:43)

An elevation drawing is a scale drawing of a building's exterior or interior as seen from a vertical projection. Many architectural firms use computer assisted programs to create elevation drawings. See a list of resources for studying art.

For additional digital leasing and purchase options contact a media consultant at 800-257-5126
(press option 3) or

Introduction to Art: Visual Literacy

Part of the Series : Introduction to Art
3-Year Streaming Price: $169.95



This video helps viewers recognize artworks by media and techniques, and identify characteristics of work within key cultural and historical periods as well as styles, movements, and periods within the art world. The program also reveals how artists and art historians use floor plans, elevation drawings, and other visual tools.

Length: 28 minutes

Item#: BVL117884

Copyright date: ©2012

Closed Captioned

Performance Rights

Prices include public performance rights.

Not available to Home Video, Dealer and Publisher customers.