Capturing the Essence of Music (01:51)
The phonograph, invented by Thomas Edison, was a device to capture and replay sounds, Its invention would launch an incredible industry.
The Gramophone (01:40)
Emile Berliner's Gramophone played flat disks and sparked improvements in the technology which made recording of music a viable product in the marketplace.
Sheet Music (01:10)
In the 1920's people bought their music primarily through sheet music. Ragtime was the popular genre of the time. The phonograph became the replacement of the piano in the home.
Enrico Caruso was one of the first mass media figures due to his embracing of recorded music.
Electric Microphones (01:01)
Before electric microphones were invented, artists would have to use megaphones to project their voices to the back of the room.
Minority Cultures (03:00)
Race records were recordings marketed towards African Americans and included blues, jazz, and gospel music.
Colorful Music (01:49)
The Jazz Age was the first cultural movement fueled by recorded music.
Recording Industry - Big Business (02:45)
In the 1930's, jazz music helped turn the record industry into big business. Big bands and their recorded music was a huge boom to the industry. Jukeboxes allowed listeners to choose what they wanted to hear.
Cultural Phenomena (02:42)
Although the recording of rock and roll music brought races together, it ultimately created a chasm between the young and old.
The Outgrowth of Rock and Roll (02:06)
The Beatles, Bob Dylan, and Elvis Presley were considered very influential in the outgrowth of rock and roll. Many artists began writing their own music.
The Motown Sound (02:07)
Barry Gordy brought African American music to the mainstream of American culture.
Recorded Music - Catalyst for Change (02:26)
For the past 30 years, rock and roll has been the prominent musical format in the world. Recorded music continues to be an important catalyst for cultural interaction and social change.
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