Early Print (04:39)
In the Middle Ages, monks hand copied texts from dictation. The printing press, moveable type, metallurgy, oil-based ink, and paper were developed in the mid-fifteenth century.
Johann Guttenberg (02:00)
In Germany in the 1400s, Johann Guttenberg’s success creating the printing press was due to his artistry and craftsmanship as a silversmith.
Print Impact on Western Culture (04:04)
The ability to produce inexpensive multiple copies lead to publishing in the vernacular. During the Reformation, Martin Luther used print to enlighten the people. Censorship becomes a political weapon.
Colonial Print (02:51)
In the 1700s basic religious-oriented books and children's instructional books flourished creating jobs and freedom of expression. Newspapers and pamphlets stirred political debates.
Mass Print (03:59)
The Industrial Revolution in the 1800s created the capability of mass production. Papermaking was transformed by new machines. Iron presses operated by steam creating faster production.
Modern Print (03:15)
Merchandising takes a major role in the 1800s. The Trans-Continental Railroad created a redistribution system. Mergenthaler's Linotype machine revolutionized type setting.
Newspaper Giants (01:40)
Joseph Pulitzer and William Randolph Hearst competed for readership and the American dollar. Yellow Journalism emphasized sensationalism with little regard for the truth.
Mass Circulation Magazines (03:20)
The twentieth century brought success to national magazines. "Time" becomes a major weekly magazine. Television and radio forces competition, but attitudes toward printing remains the same.
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