Segments in this Video

Magazines Versus Television (02:53)


Successful magazines fail as television becomes a vehicle for selling. The development of niche magazines targets specific audiences. Diverse groups want to be informed in their area.

Magazine Proliferation (04:26)

Consumer and trade magazine industries differ in appeal. New publications reach about 500 annually. Industry cost is low, although it is non-profitable. Specializing is key in magazine publications.

Magazine Sales and Advertising (04:45)

Specialty publications reach small audiences. "Dual revenue stream" includes advertisers and consumers. Cover, price, and size influence consumer choice. Advertisers tailor to audiences.

Magazine Success Stories (07:08)

Successful magazines find ways to reach and appeal to certain audiences. Harry Luce founded "Time" to keep people informed. "Ebony" appeals to the black market.

"People" Magazine (03:08)

As "LIFE" magazine ends, "People" magazine targets curiosities about other people, since no journalistic vehicle existed about people. Specialty magazines are published with diverse messages.

Magazines On-Line (03:28)

On-line sources threaten the magazine industry and its role in print. Electronic newsstands supplement many print magazines. "Time" takes on-line headline news and creates a quality analysis.

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Magazine Industry

Part of the Series : The Film, TV, and Media Industries
DVD (Chaptered) Price: $99.95
DVD + 3-Year Streaming Price: $149.93
3-Year Streaming Price: $99.95



This program examines the evolution of the magazine industry over the course of the 20th century. General-interest magazines like Life and Look once provided a national forum that helped Americans explore their common interests. After World War II, the tremendous impact of television on audience-share caused the magazine industry to focus instead on developing niche publications aimed at consumers and businesses. Time, Ebony, Cosmopolitan, Sports Illustrated, and People are all spotlighted as examples of magazines that have successfully targeted new audience segments and adapted to changing times and tastes. In addition, the rise of online magazines and their relationship to their print counterparts are examined. The program is an excellent source of information for students of communications, publishing, and contemporary American history. (28 minutes)

Length: 29 minutes

Item#: BVL8558

ISBN: 978-0-7365-6056-6

Copyright date: ©1997

Closed Captioned

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Prices include public performance rights.

Only available in USA and Canada.