Segments in this Video

Global Network (03:29)


Globalization, or the “Global Village,” is the single biggest impact on technology revolution. It challenges and redefines national identity and culture. The economy rises to meet new demands.

Global Telecommunications (03:43)

In 1957 Sputnik led to new technology in a satellite system. In 1961 Kennedy wanted world leadership in a global satellite system that transmitted signals from a satellite to many areas on earth.

Global Programming (03:10)

Live programming and instant communication unite the world. In 1976 backyard satellite dishes target households. Easier global communication make government control and censorship more difficult.

Mass Media and Foreign Markets (06:14)

Media depend on revenue in foreign markets. Third world countries are unsatisfied with the imposition of American entertainment, but globalization can also empower them. MTV unifies cultures in music.

Globalization and a Universal Culture (05:29)

National identities lose uniqueness in the "global village" and become an international culture. America imposes values, causing resistance. Globalization benefits by sharing information.

Global Economy (03:44)

Success in business depends upon communication networks. Telecommunications improve economic growth. Poor cultures have concerns about Western countries dominating their infrastructures.

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Global Media

Part of the Series : Media Power
DVD (Chaptered) Price: $99.95
DVD + 3-Year Streaming Price: $149.93
3-Year Streaming Price: $99.95



Sixties’ media philosopher Marshall McLuhan predicted the coming of a Global Village in which telecommunications technology would figuratively shrink the world. Satellites, the Internet, multinational communications giants, and the ubiquity of televisions and computers have more than helped realize his prophecy. Who are the big players and what kind of village have they wrought? As American music, TV, film, sports, fashion, and food spread worldwide and push aside the local fare, are we guilty of cultural imperialism? This insightful program looks at a variety of issues surrounding the growth of media in the era of the international audience. (28 minutes)

Length: 29 minutes

Item#: BVL8526

ISBN: 978-0-7365-6067-2

Copyright date: ©1997

Closed Captioned

Performance Rights

Prices include public performance rights.

Only available in USA and Canada.