Segments in this Video

Impact of Film (01:28)


Does media reflect society, or does it lead society down paths that otherwise people might not go? Millions flock to theaters daily. Films influence people at times to choose different careers or make other life changes.

Movies and Baby Boomers (01:07)

For baby boomers, film represented a different reality. Television was not the babysitter. Films represented a society and culture to audiences who were primed to see and hear the messages.

Films: Reflection of Society (01:29)

Films are a reflection of what is going on in the broader society. By mirroring society, film makes things more likely to be true. Nevertheless, just because something is on film does not make it desirable.

Hollywood Targets Young Audiences (01:12)

Deciding plots and characters for films is an adult decision...or is it? Young people are the primary audiences of Hollywood commercial films.

Film: Controlled Medium (00:60)

While society may or may not object to a film's content, moviegoers must understand that nothing is said or shown in a film by accident.

Hollywood's Movie Stories (00:50)

The challenge of independent filmmakers is to convince Hollywood to take on a wider range of stories. Whether it is the betrayal of inner city youth or of Wall Street brokers, telling a story well is the name of the game.

Fiction of Film (01:37)

Oliver Stone's "JFK" is the truth to some viewers, and to others it is an entertaining fantasy about historical reality. The fiction of film impacts the lives of real audiences. Filmmakers are under no obligation to tell the truth.

Impact of Television (01:01)

For over half a century, television has been America's primary source of information and entertainment. It is both a window on the world and a wasteland.

Power of Television Medium (01:02)

Television is a more powerful medium for impacting audiences than film.

American Dependence on Television (01:11)

Televisions are at the hub of family activities. People look to the television for information, education, entertainment, and so much more. Television is ubiquitous in American lives.

Changes Caused by Television (00:58)

Perhaps the most profound change television has wrought is that people turn off their intellect when they turn on the television. Before television, people read, conversed, walked, interacted with other people, and thought.

Television's Images of the World (00:52)

The image most people have of the world is largely determined by television.

Television Stereotyping (01:10)

A Chinese immigrant couple draw their conclusions about American society from television's stereotyping.

Assessment of Self (01:13)

Are individuals able to accurately assess the impact television has on them? Television tells viewers what they want to hear and shows them what they want to see.

Violence on Television (01:14)

Mass media vividly portrays mass violence. Today, acts of violence and displays of gore thrill audiences who are not as quick as they once were to look away. The impact of media violence on human behavior is inconclusive.

Desensitization of American Public (01:06)

Television violence is desensitizing generations of children and adults to acts of aggression, serial killing, mass murder, assaults, and more. The value of life has diminished over time.

Television and Personal Responsibility (01:13)

It s incumbent on individuals to take responsibility for making decisions about television viewing and about many other attractive diversions in society. Parents should occasionally watch their children watch television.

Fictional Portrayal (00:41)

Television's selective portrayal of reality raises concerns that it creates a fiction. Even animal shows show unrealistic slices of the lives of animals.

Unnatural Nature Shows (01:13)

A bear's life is generally uneventful. A 30-minute show on bears contains only the highlights of days and weeks of filming. Thus, "A Day in the Life of a Bear" does not truly portray that reality. Is this wrong?

Television: Opiate of the People (01:05)

Television can have as much of a narcotic influence on people as chemical substances.

Media Narcosis (01:06)

Some people go through recognizable withdrawal symptoms if they are removed from television or if the television breaks down. America does not educate its people about the unreality of television

Power of Television (01:06)

The power of television is admittedly very strong. Its influence can be for ill and for good.

Media Impact on Individuals--Society (00:41)

Understanding the potential influence of mass media is just the beginning, especially in the visual media of television and film. Media can convey messages that affect the behavior and attitudes of mass audiences and impact the lives of individuals.

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Media Impact

Part of the Series : Media Power
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This program emphasizes the seductive nature of films and television. The pervasiveness and sheer volume of electronic images in daily life make it extremely difficult for viewers to discern fact from fiction, as with Oliver Stone’s controversial JFK. The manufactured reality of films and TV also plays a role in popularizing certain behaviors—some of which are unhealthy or antisocial, like smoking and violence. Studies show that as audiences become saturated with violent images, they can all-too-easily become desensitized to real-life situations. In addition, some suffer from media narcosis, a form of addiction which, when TV is removed from the environment, causes symptoms of withdrawal. This program is an essential component of any course that addresses the importance of critical viewing skills and an awareness of the media’s impact on perceptions. (28 minutes)

Length: 29 minutes

Item#: BVL8524

ISBN: 978-0-7365-6065-8

Copyright date: ©1997

Closed Captioned

Performance Rights

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Only available in USA and Canada.