Segments in this Video

Media Honesty (05:04)


Reporters are taught to ask themselves questions such as, "Would I want this written about me?" Journalism ethics are guided by common sense and respect. Honesty is a reporter's foundation.

Media Fairness (03:57)

Objectivity goes beyond honesty. Good reporters seek fairness and balance in their work. Media gatekeepers consider the consequences of telling their stories.

A Right to Know (06:01)

Journalists decide how much of a politician's life is necessary for the public to know. Reporters make moral and ethical judgments about the right to invade or protect the privacy of citizens.

Television News Media (02:55)

Television executives and reporters make timely and ethical decisions in choosing which stories get coverage.

Subtle Influences (03:31)

Commercial interests that support the media with advertising dollars potentially present ethical dilemmas for media professionals. Reporters are offered 'freebies' in exchange for good press.

Content Impact on Audiences (04:09)

In the entertainment industries, mass media executives must sometimes weigh the effect their products may have on the behavior of its mass audiences against bottom line interests.

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Media Ethics

Part of the Series : Media Power
DVD Price: $99.95
DVD + 3-Year Streaming Price: $149.93
3-Year Streaming Price: $99.95



Is a political candidate’s past personal life fodder for the front page? If a child commits murder, should the offender’s name be released? If a CD by a top recording artist has strongly antisocial lyrics, should the record label consider its impact on kids? In this program, news professionals and executives from NBC, CBS, Capitol-EMI Records, and Mercury Records speak out about the ethical dilemmas their industries face. The program also examines the case of Janet Cooke, who wrote a Pulitzer Prize-winning story about an 8-year-old heroin addict in 1981. The message was heartfelt, but fact-checking later proved her story to be closer to fiction than fact. In addition, the need for honesty and fairness, the subtle pressure of commercial interests, and the lure of sensationalism are discussed in this frank investigation of the pressures and circumstances that make up the context of media ethics. (28 minutes)

Length: 29 minutes

Item#: BVL8523

ISBN: 978-0-7365-6064-1

Copyright date: ©1997

Closed Captioned

Performance Rights

Prices include public performance rights.

Only available in USA and Canada.