Mass Communication (05:50)
Forms of communication evolve along with modern man. Oral history, oratory, alphabets, writing, and the printing press all help to shape the direction of communication.
Wired Communication (03:16)
The telegraph separates communication from transportation. Rapid information exchange is seen as a vehicle to bring great minds together and to improve commerce.
Telegraph, Telephone, and Radio (02:29)
Soon the capacity to transmit voice is achieved by Bell. Telephone and telegraph point to point technology leads to the wireless radios. American Telephone & Telegraph (AT&T) sells access.
Visual Communication (03:35)
In the 1950s the three television networks rapidly attract a mass audience. A new form of home entertainment and a national cultural experience is born. In the 1970s new technologies are made.
Fragmented Communication (04:16)
Coaxial cable, satellites, and fiber optics lead to more channel choice but not more television content. Producers begin to appeal to pieces of the mass audience (i.e., youth, gender, ethnic groups).
Converging Communication (02:28)
In the future consumers will have video, television, and text information available all through one medium. When and what to access will be a personal decision not dependent on a time frame.
Media's Boundary Change (04:48)
Today, media conglomerates are global and fragmented. Future regulation will view the boundaries of communication in an entirely new light.
For additional digital leasing and purchase options contact a media consultant at 800-257-5126
(press option 3) or firstname.lastname@example.org.