Segments in this Video

Mass Communication (05:50)


Forms of communication evolve along with modern man. Oral history, oratory, alphabets, writing, and the printing press all help to shape the direction of communication.

Wired Communication (03:16)

The telegraph separates communication from transportation. Rapid information exchange is seen as a vehicle to bring great minds together and to improve commerce.

Telegraph, Telephone, and Radio (02:29)

Soon the capacity to transmit voice is achieved by Bell. Telephone and telegraph point to point technology leads to the wireless radios. American Telephone & Telegraph (AT&T) sells access.

Visual Communication (03:35)

In the 1950s the three television networks rapidly attract a mass audience. A new form of home entertainment and a national cultural experience is born. In the 1970s new technologies are made.

Fragmented Communication (04:16)

Coaxial cable, satellites, and fiber optics lead to more channel choice but not more television content. Producers begin to appeal to pieces of the mass audience (i.e., youth, gender, ethnic groups).

Converging Communication (02:28)

In the future consumers will have video, television, and text information available all through one medium. When and what to access will be a personal decision not dependent on a time frame.

Media's Boundary Change (04:48)

Today, media conglomerates are global and fragmented. Future regulation will view the boundaries of communication in an entirely new light.

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Media History

Part of the Series : The Story of Film, TV, and Media
DVD Price: $99.95
DVD + 3-Year Streaming Price: $149.93
3-Year Streaming Price: $99.95



This program is an excellent survey of the history of mass media. Academic and industry experts discuss the invention and impact of the printing press, telegraph, and telephone, all of which have allowed information to be easily transmitted over great distances. Mass media as it is currently evolving is also examined in depth. During the 1920s and ’30s, radio dominated entertainment and the news and changed America’s social habits. The advent of broadcast television in the 1950s and the rise of the Big Three networks further shaped America’s culture. In the ’80s and into the ’90s, broadcast TV audience share has declined due to cable and satellite television, VCRs, and Nintendo, and broadcasting has yielded to narrowcasting. Today, globalization and technological convergence are redefining the boundaries of communications. Where is all this leading the media industry? Only tomorrow will tell for sure. (28 minutes)

Length: 29 minutes

Item#: BVL8517

ISBN: 978-0-7365-6043-6

Copyright date: ©1997

Closed Captioned

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Only available in USA and Canada.