Segments in this Video

Birth of Cable Television (05:01)


Poor quality of television signals gives birth to cable television and pioneers experiment by linking several sets to a common antenna. Programming from national affiliates encourages television.

Satellites for Television (08:19)

Satellites allow for cheap distribution nationally. In 1972, HBO presents a new way to transport signals to cable systems. Specialty channels such as A&E, Disney, and MTV broaden programming.

Direct Broadcast Satellites (03:07)

Home satellite dishes emerge in the 1970s. In 1972 digital technology is born, converting home cable systems to video compression and offering a multitude of channels.

Multiple Channels and Programming (08:45)

Digital Broadcasting System (DBS) allows networks to maximum distribution. Programming gluts occur with multiple channels and require a need to tailor messages to audiences.

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Cable TV and Beyond

Part of the Series : The Film, TV, and Media Industries
DVD Price: $99.95
DVD + 3-Year Streaming Price: $149.93
3-Year Streaming Price: $99.95



This program details the history of this dynamic medium from its modest beginnings. In 1949, cable meant television for locations that had very poor reception or were inaccessible to broadcast signals. By the mid-1970s, cable service began to expand rapidly due to the easing of government restrictions and the use of satellite transmissions. Fiber optics, new cable-ready TVs, and an explosion of programming by an ever-growing number of networks helped to increase the number of available channels from a mere handful to hundreds. In the 1990s, with nearly 60 percent of American households wired for cable, it drew close to parity with the Big Three networks and PBS. More recently, cable has come to mean Internet access as well. For many people, the TV is now a source of personal communication, expanded learning and entertainment, and shopping as viewers use e-mail and the World Wide Web from their TVs. As the world reaps the possibilities of media convergence, what else will come down the cable pipeline? (28 minutes)

Length: 29 minutes

Item#: BVL8515

ISBN: 978-0-7365-6053-5

Copyright date: ©1997

Closed Captioned

Performance Rights

Prices include public performance rights.

Only available in USA and Canada.