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Online and Mobile Business Marketing

There was a time when companies debated whether having a Web site would be useful in an overall marketing strategy. Today, a business Web site paired with a mobile app and supported by a nuanced online marketing strategy is a necessity in order to serve an increasingly technosavvy customer base. This program gives a detailed overview of how companies can create and maximize an online/mobile presence starting with the basics—goal-setting, search engine optimization, the user experience, and traffic analysis—and finishing with more advanced promotional considerations such as Web site tie-ins (e-newsletters, blogs, social media); mobile apps; online/mobile/offline advertising (Google Ad Words, Facebook Mobile Ads, QR codes); and text message marketing. A Films for the Humanities & Sciences/MotionMasters Coproduction. A part of the series Digital Media for Business Marketing. (25 minutes)

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Customers' Expectations
Customers expect an updated and useful website, mobile ap, push notifications and other features.