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The Phone as a Friend: Sales and Service Masterclass

Valuable commentary from Michael Schiffner and Gayathri Buur-Jensen takes viewers through some useful recommendations about how to maximize sales through effective and efficient use of the telephone. Topics in this program include when to call; how to log each contact; leaving clear, simple messages; using telephone and SMS technologies to obtain catalog orders and advertise promotions; and setting a personal voice-mail greeting. Viewable/printable educational materials are available online. Part of the series Sales and Service Masterclass. (13 minutes)

Playing preview clip:
Importance of the Phone in Business
Experts share how they use phones in their businesses. Tips for when to make calls are included. The panel discusses "call resistance." Phones are effective for "cold calling."