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What Customers Love and Hate: Sales and Service Masterclass

In this program, viewers learn to engage customers by focusing on what they love and avoiding what they hate. They are challenged to assess their current methods and style and to apply the principles uncovered by the latest behavioral studies that show why people buy and why they don’t. Topics in this video include how to avoid turning a customer off, how to engage the customer’s interest, how to influence customer behavior, and how to avoid overpromising and underdelivering. Viewable/printable educational materials are available online. Part of the series Sales and Service Masterclass. (12 minutes)

Playing preview clip:
What Do Customers Love?
A panel of experts describes what they believe customers love and hate. The film host displays the results of an independent survey that measured what customers love and hate.