Sensory analysis and testing is a vital part of creating a successful food product. But what is actually involved in this process? By comparing the sensory and physical properties of a variety of food products, this video examines appearance, aroma, flavor, and texture, also called “mouth feel.” The program then explains how these characteristics can be evaluated through four types of tests—preference tests, discrimination tests, difference tests, and profile tests—and how test findings shed light on the quality and appeal of a finished food product. (17 minutes)